Program / Schedule 2025

Grand Stage Sponsor at Prague Gaming & TECH Summit 2025

MAIN STAGE SPONSOR

TECH Trends, Innovation & Marketing Mastery Hub – Conference room 2: (QUARTZ + SAPPHIRE))

Dive into the latest technology trends, innovation, and masterful marketing strategies at the TECH Trends, Innovation & Marketing Mastery Hub.

Conference Yoga Boost: Power & Flow

07:30 - 08:15 (Please arrive 10-15 minutes earlier to get settled.) Location available for the registered participants of the conference

Recharge your body & mind! Join us for an invigorating Power & Flow session at Yoga Movement, designed to refresh and energize you during the conference.

This 45-minute session blends dynamic movement, strength-building poses, and deep breathwork, helping you feel focused, revitalized, and ready to take on the day.

Suitable for all levels! Mats are available.

The Rise of AI in Gaming: Friend, Foe, or Industry Game-Changer?

09:30 - 10:15 TECH Trends, Innovation & Marketing Mastery Hub - Conference room 2: (QUARTZ + SAPPHIRE)

Artificial intelligence is revolutionizing the gaming industry, reshaping everything from game design to player experiences and fraud detection. This panel will explore the opportunities and risks AI presents, debating whether it’s a trusted ally, a potential disruptor, or the ultimate catalyst for innovation in gaming.

Moderator: Stanislaw Szosztak

Google Penalties explained and how to recover, ex-Google engineer tells all.

10:15 - 11:15 TECH Trends, Innovation & Marketing Mastery Hub - Conference room 2: (QUARTZ + SAPPHIRE)

Been penalized by Google? Want to solve a Google penalty or avoid one being applied to your website? Join ex-Google engineer Fili to gain a deep understanding of how and why Google applies penalties and how to recover from penalties in Google.

Having penalized countless websites for Google Webmaster Guidelines violations for years in the Google Search Quality team, Fili is the world's leading expert on the topic of Google penalties and algorithmic updates. Join the session, before your competitor will!

Eco-Conscious Networking Break (Sustainable Sips and Bites)

11:15 - 11:45 Foyer

Enjoy a moment of tranquility with our morning coffee break. Designed for relaxation and networking, this is the perfect opportunity to connect with fellow attendees in a casual, refreshing environment.

Keeping the iGaming Spirit Alive

11:45 - 12:45 TECH Trends, Innovation & Marketing Mastery Hub - Conference room 2: (QUARTZ + SAPPHIRE)

This panel is all about celebrating the energy, creativity, and wild ideas that defined the industry’s early days—from 2007 to 2015—and exploring how we can keep that vibrant spirit alive today. A no-holds-barred discussion that captures the essence of those “wild days”—the parties, the out-of-the-box thinking, and the bold moves that pushed the industry forward.

Moderator: Sönke Kirchhof

Beyond Translation: How AI is Redefining iGaming Localization (keynote)

12:45 - 13:10 TECH Trends, Innovation & Marketing Mastery Hub - Conference room 2: (QUARTZ + SAPPHIRE)

The iGaming industry demands high-volume, multilingual content with speed, accuracy, and compliance. This keynote explores the evolution of translation from human-only workflows to AI-assisted processes, highlighting the shift toward a "human-in-the-loop" model. Learn how AI and human expertise work together to enhance efficiency, ensure quality, and maintain industry-specific compliance. Discover the CRAIG approach, where AI streamlines translation while human linguists refine and optimize output. The session will also discuss future trends, showcasing how AI empowers, rather than replaces, linguistic professionals in iGaming localization.

Eco-Nourish Network Luncheon

13:00 - 14:00 Delight Restaurant (right across the foyer)

As part of our commitment to a greener future, we invite you to savor a complimentary lunch featuring a delightful array of plant-based dishes crafted from locally-sourced, organic ingredients. This is a perfect opportunity to network with industry colleagues while enjoying a meal that's kind to the planet.

Future-Ready Cloud Solutions: Winning in Regulated Markets (keynote / workshop)

14:00 - 15:00 TECH Trends, Innovation & Marketing Mastery Hub - Conference room 2: (QUARTZ + SAPPHIRE)

Want to know how Betting & Gaming companies are expanding into new markets while keeping regulators happy?

In today's competitive industry landscape, companies face a crucial challenge: how to rapidly enter new markets while meeting regulatory requirements. Through real customer stories, we'll explore how operators are accelerating their market entry, reducing operational costs, and maintaining compliance across multiple jurisdictions. Learn the proven approaches that help businesses expand efficiently while avoiding common pitfalls in infrastructure design.

Blockchain Revolution: Unlocking the Potential of Web3 Across Industries

15:00 - 16:00 TECH Trends, Innovation & Marketing Mastery Hub - Conference room 2: (QUARTZ + SAPPHIRE)

Blockchain and Web3 technologies are poised to reshape industries far beyond their origins in cryptocurrency. From secure transactions and decentralized platforms to innovative use cases in supply chain, gaming, finance, and beyond, this panel will explore how Web3 can transform traditional business models. Join us as we discuss whether blockchain’s promise of transparency, efficiency, and innovation can truly revolutionize the way industries operate.

Moderator: Becky Liggero Fontana

The Fintech Connection: Payment Innovations Driving Seamless Player Experiences

16:00 - 16:45 TECH Trends, Innovation & Marketing Mastery Hub - Conference room 2: (QUARTZ + SAPPHIRE)

As fintech continues to evolve, payment innovations are transforming how players engage with platforms. This panel explores the latest advancements in digital payments, from instant deposits and withdrawals to the integration of cryptocurrencies and mobile wallets. Learn how these technologies are creating seamless, secure, and personalized experiences, driving player satisfaction and retention in the ever-competitive gaming and entertainment industries.

Moderator: Anna Agu

Afternoon Networking Break (Green Connect) – Fuel Up & Tune In

16:00 - 16:30 Foyer

This session offers the perfect blend of refreshment and insight—grab a coffee, connect with peers over eco-conscious treats,

This session offers the perfect blend of refreshment and insight—grab a coffee, connect with peers over eco-conscious treats, and sit in on the final panel of the day, which will be running during the break. Whether you choose to network, recharge, or catch the last discussion, this break is designed to keep you engaged while giving you the flexibility to unwind.

The Future of SEO: Multichannel Strategies and the AI Revolution

16:45 - 17:30 TECH Trends, Innovation & Marketing Mastery Hub - Conference room 2: (QUARTZ + SAPPHIRE)

SEO has evolved far beyond traditional keywords and rankings—it's now deeply integrated into multichannel marketing and increasingly influenced by artificial intelligence. This panel will explore how modern SEO strategies intersect with social media, content marketing, voice search, and paid campaigns to build a unified and powerful brand presence.

We’ll also dive into how AI is reshaping the SEO landscape, examining its capabilities in automated content creation, data analysis, and improved targeting. But is AI the ultimate SEO solution, or does it present new challenges and risks of over-reliance?

Moderator: Andy Blackburn

Endorphina Club & GamingTECH CEE Awards 2025 Ceremony

19:00 - Late night Location: Shared exclusively with confirmed attendees.

Sponsored by:



The "Endorphina Club & GamingTECH CEE Awards 2025 Ceremony" is an exclusive evening gathering that promises to be a highlight of the year for the gaming and technology industry in Central and Eastern Europe. Building on the success of the Endorphina Club networking party introduced in 2023, this event is back by popular demand, thanks to the overwhelming response it received.


Hosted and sponsored by Endorphina, a leading name in the industry, this gathering is a perfect opportunity for professionals, enthusiasts, and experts to come together for an unforgettable night. What makes this year's event even more special is the inclusion of the GamingTECH CEE Awards 2025 Ceremony.

Morning networking run

07:30 - 08:30 Meeting in front of Vienna House by Wyndham Andel's Prague

Run 5-7km in Prague with like-minded peers at an easy tempo so you can also network while enjoying the sights.

Innovating Loyalty: Gamification Strategies for Player Retention

10:00 - 10:45 TECH Trends, Innovation & Marketing Mastery Hub - Conference room 2: (QUARTZ + SAPPHIRE)

In a competitive market, retaining players goes beyond great gameplay—it’s about building loyalty through innovative strategies. This panel dives into the power of gamification, exploring how reward systems, challenges, and interactive experiences can foster long-term player engagement. Discover cutting-edge tactics that keep players coming back while driving satisfaction and brand loyalty.

Moderator/Speaker: Alexis Wicén

Localizing Slot Games: Does the Central European Player Need Localized Content?

10:45 - 11:15 TECH Trends, Innovation & Marketing Mastery Hub - Conference room 2: (QUARTZ + SAPPHIRE)

In the diverse world of iGaming, a one-size-fits-all approach rarely works. This session explores how cultural nuances and language impact player engagement, shaping the way games are received in different markets. Our expert panel will showcase successful case studies of localized game adaptations, highlighting what works—and what doesn’t—when catering to specific player demographics.

We’ll also tackle the big question: Are local-branded slots worth the investment? From leveraging cultural icons to fine-tuning mechanics for regional preferences, this discussion will reveal the strategies that truly move the needle in localization and player retention.

Key Takeaways:

✔ How cultural differences influence player behavior and engagement

✔ Real-world examples of successful localized game adaptations

✔ The ROI of local-branded slots—when to invest and when to rethink strategy

Join us for an insightful discussion on why speaking the player's language—both literally and culturally—could be the key to market success!

Eco-Conscious Networking Break (Sustainable Sips and Bites)

11:15 - 11:45 Foyer

Enjoy a moment of tranquility with our morning coffee break. Designed for relaxation and networking, this is the perfect opportunity to connect with fellow attendees in a casual, refreshing environment.

Cross-Sector Collaboration: Lessons from Fintech, AI, Gaming, and Blockchain

11:45 - 12:45 TECH Trends, Innovation & Marketing Mastery Hub - Conference room 2: (QUARTZ + SAPPHIRE)

This panel explores the transformative impact of cutting-edge technologies like artificial intelligence, virtual reality, and fintech on the evolving iGaming landscape. Industry leaders and innovators will discuss how these advancements are reshaping player experiences, driving operational efficiencies, and creating new growth opportunities. Attendees will gain a forward-looking perspective on how to adapt and thrive in a tech-driven iGaming future.

Moderator: Becky Liggero Fontana

Eco-Nourish Network Luncheon

13:00 - 14:00 Delight Restaurant (right across the foyer)

As part of our commitment to a greener future, we invite you to savor a complimentary lunch featuring a delightful array of plant-based dishes crafted from locally-sourced, organic ingredients. This is a perfect opportunity to network with industry colleagues while enjoying a meal that's kind to the planet.

Esports Explosion: The Business of Competitive Gaming and Betting

14:00 - 15:00 TECH Trends, Innovation & Marketing Mastery Hub - Conference room 2: (QUARTZ + SAPPHIRE)

The world of esports is booming, creating lucrative opportunities in competitive gaming and betting. This panel delves into the dynamic growth of the esports industry, exploring its evolving business models, sponsorship deals, audience engagement strategies, and the intersection with betting platforms. Discover how stakeholders are capitalizing on this global phenomenon and what the future holds for competitive gaming as a mainstream entertainment and betting market.

Moderator: Ondrej Silhavy

Game-Changing AI & SEO Strategies to Skyrocket Your Traffic

15:00 - 15:25 TECH Trends, Innovation & Marketing Mastery Hub - Conference room 2: (QUARTZ + SAPPHIRE)

Struggling to get your iGaming site ranking higher? Learn how AI-driven SEO can help you attract more players, outrank competitors, and future proof your traffic. We'll break down smarter content strategies, powerful link building tactics, and key optimization moves so you get real growth without guesswork. Stay ahead, win more traffic, and grow your business.

The Missing Piece: Branding, Certification & Customer-Centric Innovation in iGaming

15:25 - 16:25 TECH Trends, Innovation & Marketing Mastery Hub - Conference room 2: (QUARTZ + SAPPHIRE)

As the final discussion of the day, this panel uncovers the interconnected elements shaping long-term success in iGaming: certification, branding, customer experience, and innovation. While regulatory trust and compliance unlock market access, branding and creative strategy ensure player engagement and loyalty. Our expert speakers will explore how a seamless blend of performance marketing, AI-driven support, and operational efficiency drives sustainable growth. From certification frameworks to conversion optimization and brand positioning, discover how aligning compliance with customer-centric innovation builds a competitive edge in a rapidly evolving industry.

Moderator: Faruk Aydin

Afternoon Networking Break (Green Connect)

16:30 - 17:00 Foyer

This session is designed to provide a relaxed environment where you can unwind and engage with peers over a selection of eco-conscious refreshments.

Closing Party: A Night of Jazz, Swing & Celebration!

20:30 - late night REDUTA, Národní 20 Praha 1 110 00

We’re keeping the tradition alive! For this year’s Prague Gaming & TECH Summit Closing Party (26 March), we’re heading back to the legendary Reduta Jazz Club for a spectacular night of Jazz & Swing! 🎶✨

Join us from 21:00 to 23:15 for Tony Bennett: A Musical Tribute, where jazz singer David Kleňha will take us on a journey through the greatest hits of one of jazz’s most iconic voices. Expect a night of romantic ballads, swinging rhythms, and an unforgettable atmosphere!

But the night doesn't end there! After the concert, we’ll keep the energy going at a nearby karaoke venue for the unofficial after-party—because what better way to wrap up an amazing event than by singing our hearts out? 🎤🥂

Get ready for a night to remember!

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