eSports
Published
2 days ago
on
April 20, 2021
Reading Time: 2 minutes
British competitive gaming culture brand EXCEL ESPORTS is excited to name Sony as its Official Smartphone Supplier for Fortnite. The partnership will see Sony work closely with Fortnite prodigy and EXCEL player Jaden ‘Wolfiez’ Ashman to showcase the capabilities of its flagship Xperia smartphones with a selection of content pieces.
Xperia smartphones provide the perfect device for Battle Royale players with a 21:9 screen ratio providing a wider field of view. Devices can also pair with DUALSHOCK®4 controllers allowing Fortnite console players the opportunity to switch up their game. EXCEL and Sony will collaborate on educational content pieces and host giveaways allowing EXCEL’s community the opportunity to experience the benefits of owning the latest flagship Xperia device.
EXCEL announced its entrance into Fortnite last year with the signing of Jaden ‘Wolfiez’ Ashman, the highest earner in UK esports history after finishing second at the Fortnite World Cup and winning over $1M. At only 17 years old, Wolfiez is statistically, according to prize money won and tournament placements, the best Fortnite controller player in the world. During his first few months at EXCEL, Wolfiez placed second in the 2020 FNCS Invitational Europe winning $125k in total prize money.
“At EXCEL ESPORTS we are always looking to work with forward-thinking partners that are innovating tech within the competitive gaming space. Fortnite is a title in which we are looking to create a lasting legacy and it’s great to have partners like Sony who can help us. Jaden competes on controller-based PC, but he has been thrilled by the mobile experience Sony offers and sees it as the ideal way for him to keep playing at the highest level whether he’s at home, or on the go,” said Patrick Collins, Head of Partnerships, EXCEL ESPORTS
Matt Beavis, UK Head of PR, Social and Partnerships of Sony’s mobile business, added: “We have a very targeted approach to marketing on the mobile side of the business at Sony, focusing our efforts on communicating with specific communities of interest; namely ‘Photographers’ or ‘Gamers’ as in this instance. A partnership with Excel is aimed at demonstrating to hardcore gaming enthusiasts why Sony is a ‘no-brainer’ when it comes to smartphone selection. It’s about ensuring that the community realises that, as well as making pioneering gaming consoles like the PlayStation 5, Sony also puts an incredible amount of effort into ensuring that same gaming expertise and associated innovation translates to its Xperia smartphones. With Battle Royale games such as Fortnite, that expertise goes one step further – we have a 21:9 screen ratio that essentially affords the user a wider field of vision than someone using another device like a PC or console, meaning you can also see enemies sneaking up on you earlier than perhaps they think you can!”
