Brothers & Sisters has appointed gaming entrepreneur and investor Michael Brady as President of Gaming, the company said.
Brady, a co-founder of Bede Gaming, will be responsible for driving Brothers & Sisters’ gaming sector expertise globally as the agency looks to pursue opportunities where streaming, sport and gaming intersect.
According to the company, Brady began his career in 2000 with Cashcade, the company behind the Foxy Bingo brand, and later founded and scaled businesses across gaming, technology and marketing. In 2012, he co-founded Bede Gaming and exited the business in 2020. The company also said Brady was a founding shareholder in Rocket9, the gaming marketing agency acquired by LeoVegas in 2018, and that he currently serves as chairman of Bede Gaming and The Conexus Group.
Matt Charlton, Chief Executive Officer at Brothers & Sisters said: “Michael is hugely experienced and smart, with proven success across multiple businesses, and his specialist knowledge of the gambling and gaming sector will be vital to both us and our clients.”
Michael Brady, Brothers & Sisters’ new President of Gaming, said: “I am thrilled to be supporting ambitions to grow Brothers and Sisters in the gaming industry. I’ve already been blown away by the combination of unique creativity and cutting-edge technology on display. I look forward to demonstrating their original brand of storytelling to the international gaming and sports industries.”
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