HIPTHER announces the relaunch of PICANTE.today, its daily entertainment destination for the stories commanding attention across screens, stages, stadiums and social feeds.
From breaking movie and television news to celebrity developments, music moments, sports headlines and the viral stories reshaping the online conversation, PICANTE.today is built for readers who want to know what everyone is talking about – and what is coming next.
The relaunch marks HIPTHER’s strategic entrance into entertainment media and a decisive expansion of HIPTHER Media, the media and publishing arm of the wider HIPTHER platform. As HIPTHER’s specialist network has grown across iGaming, Fintech, Artificial Intelligence, Blockchain, Cybersecurity, Esports and the broader technology economy, PICANTE.today now takes on a distinct new role: bringing the same speed, digital-first thinking and appetite for what is next to entertainment and popular culture.
From Tech Pioneer to Entertainment Destination
PICANTE.today was launched in 2018 as the first website created by HIPTHER to extend its publishing reach into new industries. Its original editorial scope followed news and developments across some of the most dynamic technology and innovation sectors of the time.
In the years since, HIPTHER Events has accelerated its growth across Europe and broadened its scope beyond Gaming to connect Fintech, Artificial Intelligence, Blockchain, Cybersecurity and other regulated digital industries. HIPTHER Media has evolved alongside it, developing dedicated platforms that provide specialist coverage and targeted visibility across the industries the wider HIPTHER ecosystem serves.
That evolution creates a sharper purpose for PICANTE. With specialist business and technology coverage firmly established across the HIPTHER network, PICANTE can turn fully towards a high-energy editorial identity of its own – and open the HIPTHER platform to an entirely new audience.
Hot by Name. Current by Nature.
PICANTE returns bolder, faster and truer than ever to the promise built into its name: hot, current and impossible to ignore. Its editorial mix spans the stories that shape everyday conversation and move at the speed of culture:
- Movies and television: new releases, casting news, franchises, streaming moments and the stories shaping the screen.
- Celebrity news and pop culture: the personalities, relationships, red-carpet moments and celebrity gossip driving the global conversation.
- Music: artists, releases, performances, tours and the moments making noise across the industry.
- Sports: major headlines, personalities, standout performances and stories reaching far beyond the scoreboard.
- Viral moments: the clips, trends, reactions and unexpected stories taking over every corner of the internet.
The editorial proposition is simple: one lively, accessible daily destination for the entertainment news readers are already discussing, searching and sharing. PICANTE combines fast discovery with an energetic voice, making it easy to catch up, dive deeper and stay culturally connected.
Zoltan Tündik, Co-Founder & Head of Business at HIPTHER, commented:
“Relaunching PICANTE.today is a thrilling natural progression for us. Having built a strong B2B foundation across tech and innovation, we are excited to apply that same digital-first energy to the fast-moving world of popular culture and give readers a bold, single source for the stories shaping today’s conversation. “
A New Audience for a Growing HIPTHER Media Ecosystem
The relaunch reinforces HIPTHER Media’s place as a central pillar of the wider HIPTHER platform, alongside events, education, community and business networking.
Through specialist news portals, newsletters, podcasts, AI-powered radio, PR distribution and cross-platform content, HIPTHER Media builds sustained audience relationships before, during and long after the live-event calendar.
With PICANTE, that ecosystem gains a consumer-facing entertainment destination, widening HIPTHER’s cultural relevance and creating new opportunities for audience growth, editorial partnerships and brand visibility beyond its core B2B sectors.
