BetWright has renewed its partnership with Norwich City FC, extending its role as a Principal Partner and official Men’s Back-of-Shorts sponsor for the 2026/27 season.
Under the updated agreement, the BetWright logo will remain on the back of the men’s first team shorts. The brand will also continue to appear across Norwich City’s partner ecosystem, including placement in the club’s partner section, alongside planned activations and dedicated social media activity.
BetWright’s branding will again feature on advertising boards at Carrow Road during domestic matches across the Championship and cup competitions. Norwich City said the package has expanded to include two permanent advertising boards on the City Stand positioned within the TV arc.
Ed Turnham, commercial director at Norwich city, said: “We’re pleased to extend our partnership with BetWright ahead of the 2026/27 season.
“The relationship has grown considerably during our first season together and we’re excited to continue building on that success.
“We look forward to seeing the BetWright logo on our men’s first team kit again, as well as supporting our purpose driven mission.”
Yarry Troshchey, Chief Marketing Officer at BetWright, said: “Year one was about introducing ourselves to the Canaries faithful. Year two is about building on it. We’ve learned a lot about what resonates with this fanbase, and we’ve got bigger plans for the season ahead – on the community side especially. Norwich is a club that gives back to its city, and we want our partnership to reflect that on and off the pitch.” BetWright added that the renewal follows its wider football sponsorship activity, including stadium naming rights with Leyton Orient for Brisbane Road, branded as the BetWright Stadium.
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