Crypto casino Reels.io has unveiled a new Scroll & Play lobby developed by iGaming platform provider Vegangster, providing a video-driven alternative to the standard casino grid.
The launch reflects a growing shift in iGaming as operators adopt social media-inspired UX patterns to engage mobile-first audiences more efficiently.
The new lobby allows players to browse through a continuous video feed of short, autoplaying previews. Each clip offers a quick look at gameplay before launch, helping players discover new titles faster and more intuitively.
Beyond game discovery, Reels.io uses the feed as a dynamic space for promotions, featuring upcoming tournaments, in-casino events, and limited-time campaigns directly within the scrolling experience.
A Reels.io representative noted that since the rollout, players have been spending more time exploring new releases through the feed. Games featured in Scroll & Play are being launched more often, showing that short video previews help drive curiosity and action.
The Scroll & Play rollout is part of a broader collaboration between Reels.io and Vegangster, which already powers several interactive features on the site. These include Stories, used as a more engaging form of training instead of static text tutorials, and Lootboxes, working much like in video games by offering players randomised rewards that keep engagement high.
Michael Oziransky, Chief Product Officer at Vegangster, said:
“Scroll & Play fits naturally into how players already use digital content. There is almost no learning curve; the format feels familiar from the first scroll, which is why adoption on Reels.io happened so quickly.”
The Scroll & Play lobby was introduced on Reels.io in September and has already become a preferred entry point for many players, especially on mobile. The team is now gathering data to assess its full impact on engagement and conversion, but early results suggest strong adoption.
About Reels.io
Reels.io is a crypto casino offering a wide range of titles from leading iGaming providers. The brand focuses on fast onboarding, instant transactions, and player experiences designed for mobile-first audiences.
About Vegangster
Vegangster provides a full-stack iGaming platform engineered for speed, scalability, and operator control. Its turnkey, white-label, and sweepstakes solutions integrate casino and sportsbook content, payments, CRM, compliance, and social features into a single mobile-first system. With Vegangster, operators can launch quickly and scale with confidence.
Press contact
Romans Kozlovskis
Senior Content & PR Manager
Vegangster
