Banjjay Rights Renews Scientific Games Licensing Rights for Retail and Digital Lottery Games in 30 Countries
Scientific Games will bring DEAL OR NO DEAL iconic TV gameshow-themed games to lotteries across the globe under a license renewal agreement with Banijay Rights, the global distribution arm of content powerhouse Banijay Entertainment.
Retail and digital lottery games from Scientific Games featuring the popular brand will include instant scratch, pull tab, terminal-based (draw and Fast Play), monitor (Keno) in limited territories and eInstant/iLottery. DEAL OR NO DEAL is under license to Scientific Games in more than 30 countries in North America, Europe and Australasia.
Mark Woollard, SVP Gaming and Gambling, Banijay Rights, said, “We look forward to working with Scientific Games to innovate more brand-immersive DEAL OR NO DEAL lottery experiences for players around the world. What could be more fun than the chance to win prizes in a lottery game themed to a high-stakes TV game show of risk and reward?”
DEAL OR NO DEAL is the ground-breaking hit game show where contestants play and deal for a top cash prize in a contest of nerves, luck and raw intuition. With 26 sealed briefcases full of varying amounts of cash up to $1 million, contestants decide whether to accept a cash offer from ‘the Banker’ in exchange for what might be contained in the briefcase. The DEAL OR NO DEAL TV gameshow has been adapted in 84 territories globally with 380+ seasons, and it is currently active in eight territories.
Tina Hoover, VP, Licensing for Scientific Games, said, “We are thrilled to renew our license with Banijay. DEAL OR NO DEAL is a universally recognized brand and a perfect fit for our popular licensed lottery games. Our creative teams are hard at work designing retail and digital play experiences that capture the excitement of this iconic TV gameshow.”
Scientific Games’ longstanding relationship with Banijay Rights and DEAL OR NO DEAL spans more than 18 years, and 110 lottery games have been launched worldwide to date. The company innovated an industry-first DEAL OR NO DEAL Linked Game lottery winners’ event with back-to-back promotions in 2007 and 2008, which sent more than 230 players from across the U.S. to Hollywood for a TV game show-like experience. The brand is the perfect match for the innovative iDecide technology.
In recent years, the company partnered with La Franҫaise des Jeux to create hybrid retal/digital iDecide games, selecting the DEAL OR NO DEAL brand for one of the first iDecide launches to lottery players in France. Combining the excitement of DEAL OR NO DEAL with iDecide technology delivered an engaging phygital experience that set a new industry benchmark.
In fiscal year 2024, Scientific Games’ products featuring licensed brands represented USD$2.6 billion in retail sales in the U.S. alone. The global lottery company and world’s largest lottery games creator, producer, and manager offers the lottery industry’s most extensive portfolio of more than 100 licensed properties.
Scientific Games provides retail and digital games, technology, analytics, and services to 150 lotteries in 50 countries worldwide.
Deal or No Deal TM © 2002 – 2025 Endemol Shine IP B.V. Licensed by Banijay Rights Limited.
iDecide™ is a trademark of Scientific Games. © 2025 Scientific Games, LLC. All Rights Reserved.
