Kwalee is thrilled to announce that award-winning mobile game Text Express: Word Adventure, developed by Story Giant Games and published by Kwalee, as teamed up with PlanetPlay to support environmental causes this October.
In an exciting collaboration, global music sensation and actor Joe Jonas has shared his support for the Make Green Tuesday Moves project. He’s working with LlanetPlay, which partners with leading games studios to raise money for environmental causes, with new games uploaded to their platform on the first Tuesday of each month.
In Text Express: Word Adventure, players join adventurer Tilly aboard her trusty train to unravel the story and mysteries through mobile puzzles. For October, they also have the option to purchase the Green Planet Pack, which includes a unique train and outfit customisation. Each purchase will directly support certified environmental projects, making it easy for players to contribute to real-world eco-friendly initiatives while enjoying the game.
PlanetPlay is an organisation that harnesses the power of the $190+ billion games industry to promote conservation efforts worldwide. They’re supporting eco-friendly initiatives and lowering our carbon footprint through enjoyable and accessible in-game activities that prioritise sustainability and fun.
Joe Jonas Joins the Cause
In October 2024, Joe Jonas, an advocate for PlanetPlay’s cause, will help raise awareness for Text Express: Word Adventure. His role aims to increase the game’s presence on PlanetPlay by inspiring fans and gamers to interact with the in-game features and show support for environmental efforts.
Green Planet Pack & Make Green Tuesday Moves
During the PlanetPlay event, Text Express: Word Adventure will unveil the Green Planet Pack, offering players unique outfits and train customisation options. Each purchase made through this pack will contribute to certified environmental projects, allowing players to support real-world causes while enjoying their journey with Tilly and her train.
Furthermore, Kwalee is excited to be part of Make Green Tuesday Moves (MGTM), a global alliance of games, influencers, and environmental causes. Today, Tuesday, October 1st, Text Express will feature exclusive ‘green’ items that support sustainability initiatives with the profits directed to certified sustainability projects by PlanetPlay.
Lottie Huggan, Senior Product Marketing Manager at Kwalee, shared:
“We’re excited to see Joe Jonas on board for this amazing initiative. His support will help spread the word and encourage more players to get involved. Through the Green Planet Pack and the Make Green Tuesday Moves campaign initiatives, we are merging the fun of Text Express with positive change, and we take pride in contributing to PlanetPlay’s incredibly important global environmental work.”
Staying true to Kwalee’s mission of ‘Making Most Fun Games for the World’s Players,’ this partnership with PlanetPlay reflects the company’s commitment to combining entertainment with a positive impact on the planet. Supporting initiatives like PlanetPlay is a key step toward aligning fun gameplay with real-world change.
