Treehouse, a digital assets firm providing infrastructure, data, and standards for everyday investors and professionals, is introducing Treehouse Labs as the new parent brand. Under this new structure, Treehouse will launch two subsidiary brands: TRHX for Professional Solutions and Treehouse for Decentralized Products. This strategic expansion and brand evolution aim to streamline Treehouse’s growing range of offerings, making it easier for both institutional and retail users to engage with its products.
“This move is driven by our desire to better serve our diverse user base and the expanding product lines within the digital assets economy,” said Brandon Goh, Treehouse’s Co-founder and CEO. “Treehouse Labs will house all our current and future innovations, enabling us to meet the evolving needs of our growing community.”
Empowering Professionals & Institutions
As the professional and institutional arm of Treehouse Labs, TRHX will house existing offerings such as Hyperion – a powerful portfolio management and markets intelligence platform, and TRHX Research – a research platform delivering high-quality market insights. Additionally, Treehouse Daily will be rebranded as TRHX Pulse and will continue to provide daily market newsletters directly to its users.
Pioneering Decentralized Fixed Income Solutions in Digital Assets
Treehouse will evolve to focus on building digital asset fixed income infrastructure solutions for the decentralized economy. The firm will start by converging borrowing and lending interest rates by introducing the concept of tAssets – an autonomous efficient market solution.
tAssets will be pioneered on Ethereum, to create tETH, a liquid restaking token (LRT) that allows anyone to participate in converging on-chain ETH interest rates. This opens up unprecedented access for individuals to arbitrage opportunities previously available only to institutions and the model can be extended to other assets in the future.
Treehouse is also introducing Decentralized Offered Rates (DOR), an Actively Validated Service (AVS) consensus mechanism that incentivizes an economy of stakeholders to build and utilize accurate reference rates. These DOR reference rates will serve as pillars of the digital asset economy, enabling a wide range of fixed-income products including interest rate swaps, swaptions, callable notes, and more, potentially amounting to trillions of dollars in products.
An Optimized Brand Structure
Treehouse has undergone significant innovation and growth since its establishment in 2021. As the firm evolved, it recognized the necessity for a clear and cohesive brand structure that emphasizes the unique value of each offering. This brand evolution aims to showcase the strength of Treehouse’s products so that users can easily navigate and engage with its wide range of products. By bridging the gap between traditional finance and digital assets, the firm is furthering its mission to empower users to trade with foresight and confidence.
