Minto and Appxplore (iCandy) are set to run a collaborative event that brings the iconic Usagyuuun character, instantly recognizable from its internationally popular stickers used in messaging apps across the globe, to the highly successful mobile game Claw Stars, Google Play’s Best Pick Up & Play Game of 2021.
Minto is a leader in character IPs with over 6 billion downloads worldwide, with this latest
crossover with the social game Claw Stars standing out as their first ever game collaboration for one of their leading IPs Usagyuuun. Claw Stars is an award-winning mobile game developed by Appxplore (iCandy) that combines the claw machine concept with the fun of collectibles into a social multiplayer game that is enjoyed by millions.
With games that have garnered over 40 million downloads, Appxplore’s rich experience in game development synergizes perfectly with the ubiquitous presence of Usagyuuun, which has over 570 million downloads globally. The highlight of this collaboration will be the unique inclusion of the Usagyuuun character within the game. Players will be able to navigate their way across planets in Claw Stars’ fun claw game adventure playing as Usagyuuun with their friends. To further leverage the social and whimsical nature of the IP, Claw Stars will also be introducing a set of adorably funny Usagyuuun stickers that players will be able to use in their multiplayer Squadron chat.
Lim Jenn Yu, the CCO of Appxplore who heads the development of Claw Stars, said that he has always seen the greater potential of the IP through collaboration and merchandising.
“Usagyuuun fits perfectly into the Claw Stars universe and resonates with fans of both IPs, we believe this crossover will be able to increase our retention and download volume by at least 20%.”
Lim added: “We foresee huge fan interaction with this crossover event that will spur further expansion and growth of the fanbase. I believe this is just the first step towards more long-term collaborations with Minto and possibly introducing new IPs across our games.”
The crossover event is set to come in the next few months. Meanwhile, players can get a head start by hopping into Claw Stars and making their preparations for some Usagyuuun shenanigans in space!
