Super League (Nasdaq:SLE), a leading creator and publisher of content experiences and media solutions across the world’s largest immersive platforms, has joined forces with Skechers, The Comfort Technology Company® (NYSE:SKX), to open the company’s first virtual store through an immersive experience in Roblox Livetopia’s Topia Mall. The Skechers shop is designed to build community and engage young consumers in a world that brings the Skechers brand to life. Livetopia’s Topia Mall was created by Century Games, a global leader in developing exceptional gaming experiences.
Skechers’ first virtual store launches at Roblox Livetopia’s Topia Mall – where millions of young consumers can try on the brand’s popular designs and win exclusive Skechers user-generated content items.
Visitors to the Skechers Livetopia virtual store can participate in a treasure hunt to win exclusive Skechers digital items as well as create stylish looks inspired by select Skechers products. In the first five weeks, there have been 3.4 million visits to the store, 4 million try-ons, and nearly 45 million impressions generated.
“From our footwear to our marketing efforts, Skechers always embraces the latest technology to excite our customers,” said Michael Greenberg, president of Skechers. “Our activation in Topia Mall is yet another example of how we seek to connect and engage with our fans on the platforms where they socialize, from social media and gaming to immersive metaverses. For many Roblox users, this is their first chance to visit a Skechers store with their friends—where they can try out their favorite styles, create their unique look, and get to know our brand.” According to a Roblox survey, 49% of Gen Z say they prefer to shop with friends in the metaverse rather than on their own.
The Topia Mall is one of the most visited in-experience shops on the Roblox platform, changing the way users interact and shop on the platform. “We are thrilled to have partnered with Super League and Skechers on a retail concept that we think will set the stage for e-commerce in the near future,” said Jason Steyaert, Head of Global Brand Partnerships for Century Games Roblox Studio. “This form of organic engagement, coupled with our tens of millions of monthly active users (MAU), has helped Skechers get in front of a specific audience in a meaningful way. We are also grateful for Roblox’s continued support through our partnership to help advance online shopping to new heights.”
With an exclusive suite of proprietary dynamic content products and measurement tools, as well as being an early adopter of Roblox’s Immersive Ads, Super League is at the forefront of creating and publishing content experiences that captivate users and drive business success. The company has built the largest network of independent Roblox creators, reaching 140 million monthly active users.
“For more than a decade, we have partnered with cutting-edge brands to deepen engagement and build fandom by designing unique experiences that resonate with consumers and seamlessly integrate into their 3D worlds,” said Super League Chair and CEO Ann Hand. “The Skechers experience in Livetopia is a great example of leveraging the power of immersive technology to capture the attention of a specific audience and deliver data and analytics that translates into actionable insights about their consumers.”
From fashion collections to lifestyle product and performance shoes for sport enthusiasts, Skechers’ offering is enhanced with its signature comfort innovations—including its patented Skechers Hands Free Slip-ins® Technology, Skechers Arch Fit® Technology, Skechers Max Cushioning® Technology and Skechers Air-Cooled Memory Foam® Technology.
