Localization is very important to MENA gamers, according to Niko survey.
Gamers in Saudi Arabia, UAE, and Egypt were asked to rate the importance of localization across 6 key metrics including voice, text, character ethnicity, cultural themes, localized events, and music/soundtrack.
We found that a considerable level of localization (characterized as a game that has localized across at least 4 of the 6 key metrics) is preferable with two-thirds of gamers feeling so. We observe localization in every market that we cover and ready to help you to succeed with games localization.
Source: Nikopartners.com
