Stand-first: The sell-out of the Web3 poker brands first digital asset collection underscores significant market demand for a community-led, free-to-play poker experience poised to disrupt the traditional player acquisition funnel.
Main Release
Devilfish.com, the Web3-powered social poker brand, today announced the complete sell-out of its Genesis Avatar NFT collection. This milestone validates the company’s strategic approach to creating a player centric brand, which applies a sweepstakes-membership style, free-to-play (F2P) model to poker, creating a powerful new top-of-funnel acquisition and retention engine for the industry.
The success of the Genesis Mint signals a clear market appetite for players to be part of a brand and a new social movement, as against the high-friction, real-money-first poker model, which has long struggled with high customer acquisition costs (CPAs) and a significant player churn rate. By removing the initial financial barrier commitment from the player, Devilfish.com is building a vibrant and engaged community, attracting a diverse demographic of traditional poker players, gamers, and crypto natives.
This F2P, community-centric model is designed to address the industry’s long-standing retention problem, where an estimated 85% of recreational players are long-term net losers, resulting in a poor player experience.
JJ Williams, CEO of Devilfish.com, commented: “We are thrilled by the overwhelming response to our Genesis collection, but we are not surprised. This is a powerful signal of how creating a brand centric story to the industry that poker has a sustainability problem and that the solution lies within the community, not just in cash.
For too long, the industry has focused on a small segment of winning players while inadvertently punishing the vast majority who play for the love of the game. Our community platform model offers a welcoming, safe haven and a gamified environment that enables you to master the game without incurring a financial burden, promoting a healthier ecosystem in the era of responsible gambling requirements. This sell-out isn’t just a win for Devilfish; it’s the blueprint for the future of brand-led community poker engagement.”
Inspired by the explosive growth of social and sweepstakes casinos, Devilfish.com is positioning itself as a vital partner for the broader gaming industry. For online operators, land-based casinos, and poker publishers, the platform offers a low-friction pathway to attract new demographics, build massive prospect databases, and re-engage lapsed players in a brand-safe environment.
The Genesis Avatars represent a player’s unique digital identity, which is a significant component of the Devilfish brand ecosystem, including membership. It grants holders access to exclusive benefits and a stake in the community’s future. The company will now focus on executing its roadmap, which includes expanding the platform’s features and delivering the promised utility to its founding members.
The post Devilfish.com Sells Out Genesis NFT Collection, Pioneering a Sweepstakes-Style Model for Social Poker appeared first on European Gaming Industry News.
