The Netherlands Gaming Authority (KSA) has issued two warnings to Optdeck for untargeted advertising and offering autoplay. Optdeck offers games of chance in the Netherlands under the brand name Unibet.
Unibet is a sponsor of the cycling team Unibet Tietema Rockets. Part of this sponsorship is a coach with the Unibet logo on it. This coach was not only used in the Netherlands to transport the sports team but also for other purposes. This violates the ban on non-targeted advertising.
The KSA also received a signal about a form of autoplay in a game offered by Unibet. The BonusBuy function, where players can automatically continue playing with purchased bonuses without having to start a new game, is prohibited because it encourages excessive gaming.
Optdeck said it was not aware that the bus was also used for other transport and that monitoring various sponsorship agreements can be complex. The cycling team has been asked to stop using the bus immediately, and the bus and team vehicles will be provided with modified stickers without the Unibet logo. The KSA has indicated that it is always the provider’s responsibility to guarantee that sponsorship agreements comply with the laws and regulations. In addition, the coach in this form will no longer be allowed on the road as of 1 July 2025, because that is also when the ban on sports sponsorship comes into effect.
The BonusBuy violation was also a third-party error. After the game went live, this function was incorrectly activated by the supplier. The function was only available for two hours, and players who suffered losses during those two hours were compensated. In addition, measures have been taken to prevent such errors from being made in the future.
The KSA emphasised that the provider itself is responsible for correctly following laws and regulations, even if there is a collaboration with third parties. Because both violations were stopped immediately as soon as they were noticed, the regulator has left its intervention at a warning for now. If Optdeck makes another mistake in the future, the KSA said it may impose stricter sanctions.
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