New owner plans to preserve eatery’s 40-plus year-old Las Vegas legacy
Amazing Brands, led by Stephen Siegel, has acquired Piero’s Italian Cuisine, one of the most iconic and storied restaurants in Las Vegas. Founded in 1982 by Freddie Glusman, Piero’s is renowned for its authentic Italian dining, old-school Vegas atmosphere, extensive wine list, and star-studded clientele, including U.S. Presidents and other politicians, Hollywood celebrities, sports legends, hotel owners, and Las Vegas power players.
A restaurant with tables and chairs AI-generated content may be incorrect.Located directly across from the Las Vegas Convention Center, Piero’s has been a dining institution for over four decades, even serving as a filming location for Martin Scorsese’s Casino. Its guest list includes George W. Bush, Bill Clinton, Frank Sinatra, Jerry Lewis, Michael Jordan, and countless others. The restaurant is also known for its Las Vegas mob history, adding a unique layer of intrigue to its already rich and colorful legacy.
“After years of knowing Steve Siegel—as a businessman, friend, neighbor, and confidant—there was never any doubt in my mind who could carry on my legacy and uphold the integrity of Piero’s like Steve could,” said Glusman. “My shoes and personality aren’t easy to fill—but if anyone’s up to the challenge, it’s Steve. We both lucked out!”
Going forward, Glusman will retain an ownership stake and remain an active presence at the restaurant, while Amazing Brands assumes full operational control.
“Piero’s isn’t just a restaurant—it’s part of the fabric of Las Vegas,” stated Siegel, CEO of Amazing Brands. “I’m honored Freddie has entrusted me with this legacy. I’m committed to preserving everything that makes Piero’s—and what Freddie has built—so special: the charm, glamour, atmosphere, and that old-school Vegas experience that’s become so rare. Freddie is one of a kind—and so is Piero’s.”
Siegel, known for repositioning hotels and developing landmark commercial real estate in Las Vegas through The Siegel Group—including Gold Spike Hotel & Casino, The Resort on Mt. Charleston, Artisan Hotel Boutique, Rumor Boutique Hotel, and more—founded Amazing Brands to expand his portfolio into food and beverage. The company also oversees the beloved Las Vegas institutions Pinkbox Doughnuts and Siegel’s Bagelmania and is recognized for revitalizing local brands while honoring their heritage.
At Piero’s, Amazing Brands plans to make thoughtful enhancements to elevate the guest experience, bring back classic local favorite dishes, and invest in key capital improvements—all while preserving the essence of what makes the restaurant iconic.
“Our goal is to uphold the traditions that have made Piero’s a Las Vegas legend, while carefully introducing updates that position it for long-term success,” Siegel added. “With this acquisition, Siegel and Amazing Brands are committed to ensuring that Piero’s remains a cornerstone of Las Vegas dining for both locals and tourists for generations to come.”
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