Oddschecker, the UK’s leading betting comparison service and FairPlay Sports Media brand, is pleased to announce several strategic updates to its flagship odds grids, which influence between 6-10% of all UK online bets.
Effective from 2nd June 2025, William Hill has been elevated to position two across all sports grids, reflecting the brand’s continued trajectory and alignment with oddschecker’s premium media real estate. Meanwhile, Unibet has been promoted to position three (from nine) and Betfred has moved into position four (from 11) across key grid placements.
These changes reflect the positive momentum and deepening commercial relationships with three of the most ambitious and active brands in the UK betting space. Higher grid positions offer significant performance advantages by enhancing visibility, brand equity, and customer conversion potential in front of oddschecker’s two million-strong audience of engaged bettors.
Oddschecker’s proprietary grid infrastructure is widely recognised as the most influential piece of media real estate in the UK betting industry. With 12 million betslips created annually – and an estimated five times as much untracked – these positions are central to driving meaningful betting activity and revenue for operator partners.
This announcement comes at a time of sustained growth for oddschecker. March 2025 marked the largest acquisition month in the company’s history, bolstered by strong operator performance, the Cheltenham Festival, and the enduring trust of its users. In parallel, oddschecker’s industry-leading SEO footprint has been further strengthened by recent Google algorithm updates, extending its traffic dominance and creating greater upsides for grid partners.
“We’re excited to see the impact for William Hill, Unibet, and Betfred from taking up these premium grid positions,” said Andrew Bramley, Commercial Director at oddschecker. “These changes are a reflection of strong partnerships, shared ambition, and a belief in the unique value oddschecker brings in connecting bettors with the best brands in the market.”
As the UK betting landscape continues to evolve, Oddschecker remains committed to helping its partners grow through market-leading exposure, data-driven insight, and access to one of the most influential audiences in sport and gaming.
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