The huge creative contribution made by exhibitors to the ICE Experience is being recognised with a new set of prestigious Awards which are being launched for ICE Barcelona 2026.
Marking the innovative ways in which brands utilise the global business platform provided by ICE, the Stand-Out Award categories include Best ICE Newcomer, Most Sustainable Stand, Best Stand Entertainment, Best Pre-Show Marketing Campaign, Best Innovation at ICE and Best Onsite Marketing Activation.
Judged by the ICE team and awarded on the morning of the second day, the ICE Stand-Out winners will receive a Trophy and framed gold foiled certificate, news coverage in the Wednesday edition of the ICE Daily Show Newspaper and coverage across Clarion Gaming’s in-house media channels.
Announcing the new Awards Clarion Gaming Managing Director Stuart Hunter said: “One of the memorable features of ICE is the sheer energy and creativity that our exhibitors bring to the event and in the process make it such a captivating spectacle.
“Whilst the physical presence is important and ICE has showcased some quite brilliant stand designs, getting the most out of a dynamic live event involves a range of disciplines and thinking including pre-show marketing, onsite activation, the deployment of creative initiatives and of course having outstanding product.
“For so many of our stakeholders ICE represents the most important business event of the year a fact which is reflected in the skill, insight and resource they bring to the biggest b2b gambling event in the world and the opportunity it generates to engage with a global community of industry professionals.”
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