Melton arrives with nearly 10 years’ experience with the blockchain, Web3, fintech, and digital verticals, having held senior leadership roles across some of the industry’s most respected companies. Along with her time at Bitcoin.com Exchange, Anna was COO at FMFW.io as well as Crypto Operations Director at Chiliz, where she led complex exchange operations, built strategic partnerships, and ensured regulatory compliance across multiple jurisdictions including Dubai, Gibraltar, and Malta.
In her new role, Anna will manage client onboarding, oversee platform integrations, and deliver personalised support aligned with client goals. Acting as a vital bridge between Xprizo’s commercial vision and technical execution, she will help maximise platform adoption and long-term client satisfaction.
Xprizo Customer Success Manager commented: “Over the past nine and a half years, my work in the blockchain and cryptocurrency space has shown me the immense need for technologies to transform access to financial services. This mission is deeply personal to me — billions of people around the world remain unbanked or underbanked, and traditional systems continue to leave them behind. Xprizo is changing that by building an inclusive platform that connects these communities to the digital economy in a meaningful way. I’m proud to be part of a team that is not just imagining financial equity, but actively building it.”
Anna’s proven ability to lead operations, develop tokenomics, and collaborate with regulators makes her uniquely suited to support Xprizo’s rapid global expansion. Her people-first mindset ensures that clients receive more than just technical support — they get a partner who understands the bigger picture.
Xprizo CVO Richard Mifsud added: “Anna is an exceptional addition to our leadership team. Her deep industry knowledge and relentless focus on customer success align perfectly with our mission to deliver financial freedom to those previously left behind. With Anna helping steer our client success efforts, we’re better positioned than ever to help our partners thrive — and to bring inclusive, transformative financial solutions to more people around the world.”
The post Xprizo unveils former Bitcoin.com Exchange COO Anna Melton as Client Success Manager appeared first on European Gaming Industry News.
