The Dutch Gaming Authority (KSA) has warned 711 BV, a provider of online games of chance, for showing gambling ads on a website aimed at minors. The warning followed a report from a parent who saw an advertising banner from 711 on a website linked to homework assignments from primary schools.
By law, gambling providers are not allowed to advertise to vulnerable groups, including minors. This form of advertising is considered by the KSA to be very harmful and therefore a serious violation. Taking action against such advertising and taking extra care to protect minors and young adults will be a priority for the KSA in 2025.
The 711 advertising campaign was carried out by an external partner. This party placed banners on various websites, including sites that are (partly) aimed at minors. In a conversation with the KSA, 711 indicated that it had already discovered this itself after an internal investigation and had taken measures to prevent recurrence. The provider did not report this, but should have done so: licensees are obliged to inform the KSA of errors on their part that could pose a danger to consumers.
The KSA dealt with the violation with a warning, because 711 itself had discovered and ended the violation and taken measures to prevent recurrence.
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