Allwyn, operator of The National Lottery, has expanded its partnership with online home delivery platform Snappy Shopper, with 172 independent National Lottery retailers now selling Scratchcards online through the platform.
The pioneering new initiative has already generated an impressive £150,000+ in sales for retailers.
This expansion follows a highly successful initial small-scale trial in summer 2024, which demonstrated strong demand from customers seeking convenient access to National Lottery Scratchcards.
Since then, retailers have been continuing to sign up for the offering providing they meet a number of criteria, including using own staff members (as opposed to third-party drivers) for home deliveries, as well as being up to date with all the necessary safeguarding training on the National Lottery Retail Training Centre.
The initiative also aligns with Allwyn’s wider efforts to modernise The National Lottery and its growth continues to demonstrate how the retail channel is central to the company’s vision to grow The National Lottery responsibly over the next decade.
As one of the first lottery operators globally to introduce a 10-Scratchcard per transaction limit, Allwyn continues to prioritise responsible play both in-store and online, and the limit is built-in to the buying process on the Snappy Shopper platform.
By selling tickets to players, National Lottery retailers help raise around £30 million every week for Good Causes.
Allwyn’s Director of Commercial Partnerships and Retail Sales, Alison Acquaye-Acford, said: “We’re absolutely delighted with the growing number of National Lottery retailers signing up to sell Scratchcards online with Snappy Shopper. Over 170 retailers now signed up and selling is a huge milestone and good news for Good Causes and retailers themselves. By integrating National Lottery Scratchcards into the platform, local retailers are unlocking new revenue streams while enhancing their digital offerings to meet evolving consumer habits.”
Mike Callachan, CEO of Snappy Shopper, said: “We are thrilled to see 172 of our partner stores benefiting from this initiative, which has already generated significant sales. The demand proves that customers want seamless access to National Lottery products from their trusted local stores. At Snappy Shopper, we are committed to championing independent retailers, helping them thrive in an increasingly digital marketplace while continuing to serve their communities.”
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