UK sportsbook and casino Midnite were behind a marketing stunt at the Manchester derby at Old Trafford yesterday, handing out special edition scarves to help Manchester United mock neighbours Manchester City.
The scarves were specially designed to highlight every single one of the club’s 115 charges in their soon-to-be-decided court hearing.
City fans face an anxious wait to learn if they have been found guilty for breaking financial rules, and Midnite added fuel to the fire on Sunday. The giveway is the latest activity from Midnite, which last week was announced as the official betting and casino partner of the World Snooker Championship. Midnite also launched its first TV advertising campaign in March.
The “115” Midnite scarves had United’s famous red colours as the primary colour, with the centre of the scarf featuring a bold yellow “115” representing all of City’s alleged financial charges.
The 500 scarves were taken very quickly by Man United fans, who showed an eagerness to rub the charges in City fans’ faces.
A Midnite spokesperson said: “We caused a stir ahead of the Manchester derby by handing out special edition scarves that reminded City about their 115 charges.
“We wanted to create a keepsake for fans in attendance as City fans face an anxious wait over their alleged breaking of financial rules.”
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