Premium eInstant Games to Enter Kentucky Lottery Market, Enhancing Player Experience and Supporting State Initiatives
Aristocrat Interactive has signed a five-year contract with IGT Global Solutions Corporation (IGT) to supply its NeoGames Studio premium content to the Kentucky Lottery beginning in 2025.
To support this partnership, Aristocrat Interactive has developed an insights-driven launch strategy customized for the Kentucky market. Through an integration with IGT, Kentucky Lottery’s iLottery systems provider, Aristocrat Interactive will provide players with a curated mix of NeoGames Studio’s latest and most successful games. NeoGames Studio, Aristocrat Interactive’s in-house iLottery studio, has been creating award-winning eInstant games for more than 20 years and has been recognized for their artwork, animations, and consistent high performance in markets worldwide.
“The Kentucky Lottery is constantly looking for innovative ways to provide our players fun and exciting experiences in everything we do,” said Kentucky Lottery President and CEO Mary Harville. “This opportunity with Aristocrat Interactive will allow us to continue to engage our players and help us meet our mission to fund scholarships and grants for Kentucky college students and families all across the Commonwealth.”
“We are excited and proud to be able to bring our premium eInstant games to a large new market of players and are confident that this deal will be a win-win for all stakeholders,” said Chris Shaban, Managing Director of Aristocrat Interactive iLottery. “This collaboration is a further illustration of our commitment to providing innovative, engaging games that meet the needs of lottery customers, and to help the iLottery programs meet their goals, generating revenues for good causes.”
Since 1999, the Kentucky Lottery has funded more than $5 billion in scholarships and grants for education. This collaboration ensures they continue to thrive in this Kentucky Lottery mission.
Building upon recent deals with Georgia and Pennsylvania lotteries, this latest agreement reinforces Aristocrat Interactive’s growing impact in the U.S. iLottery industry, establishing its presence across eight U.S. lottery markets, including four leading per capita iLottery programs nationwide.
For more information on Aristocrat Interactive and Aristocrat Interactive iLottery, visit aristocratinteractive.com.
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