LALIGA has become Superbet’s official partner in Romania for the next two seasons. The agreement also includes the rights of LALIGA EA SPORTS in Romania, which will encompass a range of activities aimed at promoting and expanding the audience for this competition.
Jorge de la Vega, Executive General Director of LALIGA, said: “We are convinced that this collaboration will bring us even closer to our fans in Romania, and that, hand in hand, we will continue to generate a safe and responsible entertainment environment.”
Adam Lamentowicz, Chief Commercial Officer CEE of Superbet Group, said: “Our partnership with LALIGA is a statement of the bold ambitions we have for our sports & entertainment ecosystem. After we became the home of Romanian football with the SuperLiga, this exciting international collaboration will have a strong impact on the local community of fans, as LALIGA has an immense level of popularity in Romania.”
LALIGA’s global reach is outstanding, being the largest football ecosystem in the world. It has more than 220 million followers on social networks globally, spread across 16 platforms and with content provided in 20 different languages. Furthermore, it has the widest international network of all sports properties, being present in 34 countries with 11 offices.
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