Leading global online sports betting and gaming brand Betway has today announced a deal to become the ‘Global Betting Partner’ of Italian Serie A and Champions League club, Bologna FC 1909.
The long-term agreement is the latest addition to the Super Group-owned brand’s enviable football portfolio, which includes partnerships with prominent clubs and leagues around the globe.
Under the rights of this agreement, Betway’s branding will feature virtually on the LEDs around the Stadio Renato Dall’Ara pitch. The partnership will also extend to providing customers with VIP tickets and exclusive ‘money-can’t-buy’ experiences such as meet and greets, and play-on-the-pitch opportunities.
Furthermore, Betway will provide in-depth Code of Conduct and Responsible Gaming training to all players and staff at Bologna FC. This training will cover regulations, education on gambling-related harms, and the tools and support available, complementing the club’s existing efforts in this area.
Super Group CEO, Neal Menashe, commented:
“We are excited to become the ‘Global Betting Partner’ of Bologna FC 1909, a club known for its illustrious history including seven Serie A titles. With our extensive and varied global sports sponsorship portfolio, we are delighted to once again have an official betting partnership in the world-renowned Italian football league.
“Our collaboration will strictly follow industry marketing standards and emphasize responsible gambling. We eagerly anticipate supporting Bologna FC in their domestic and European campaigns in the years ahead.”
Christoph Winterling, Commercial and Marketing Director at Bologna FC 1909, said:
“We are thrilled to welcome Betway as our global betting partner. This collaboration highlights our club’s commercial strength and our commitment to delivering unique experiences to our supporters. Partnering with a renowned global brand like Betway is incredibly exciting for us, and we are proud to join their esteemed sports portfolio. We look forward to working together to promote responsible gambling and enhance fan engagement.”
Beyond football, Betway boasts an impressive portfolio of sponsorships across a diverse range of sports, including Tennis, Cricket, Horse Racing, NBA, and the NHL.
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