Supplier concludes deal with sixth PAM customer as part of strategic goal of being the leading technology and content supplier to the Dutch market
Bragg Gaming Group has launched HardRockCasino.nl in the Dutch market, supplying its cutting-edge player account management (PAM) software to the brand.
The agreement marks Bragg’s 6th PAM client in the Netherlands, reinforcing Bragg’s status as the leading technology and content supplier in the Dutch market.
Hard Rock Casino NL will also benefit from Bragg’s full suite of managed services which include 24/7 customer support, payment processing and technology, fraud prevention services, retention marketing and access to our responsible gambling solutions.
In addition to its supply of PAM technology, the agreement also allows for content aggregation, with Hard Rock Casino NL gaining access to the Bragg HUB which brings together more than 10,000 casino titles, including exclusive games built on the Bragg Remote Gaming Server (RGS) and games from other leading iGaming suppliers.
Bragg will also supply exclusive content from its in-house proprietary games development studios including Atomic Slot Lab and Indigo Magic.
All online casino games delivered via the Company’s Bragg HUB content delivery platform come with the Company’s Fuze™ promotional tools as standard which offer player engagement features on games such as free rounds, tournaments and quests.
Hard Rock Digital operates in the Netherlands as part of a partnership (brand licensing agreement) with iCasino.BV with the latter obtaining a license to operate online gambling from the Dutch Gambling Authority (KSA) in May.
Matevž Mazij, Chief Executive Officer at Bragg commented: “We’re excited to be able to support hardrockcasino.nl as it launches in the Dutch market under the Hard Rock Casino brand.
Hard Rock Digital is an internationally recognizable brand with a fantastic global presence, and I cannot wait to see how Dutch players will embrace the brand as we launch with hardrockcasino.nl.”
Paul Strikers, Chief Executive Officer at iCasino added: “When entering a highly competitive market like The Netherlands, with its strong emphasis on operator compliance, we wanted to have the best foundation, and Bragg’s suite of content and technology solutions provides that.
Dutch players will benefit from access to the latest titles and the best offers, bringing the best in Hard Rock Casino style to our igaming offering”
The post Bragg Gaming Full Turnkey Solution Powers Hard Rock Casino Brand in The Netherlands appeared first on European Gaming Industry News.
