Euro 2024 is in full swing, with every country having played at least one group game – but it’s not just the teams on the pitch that are off to a flying start.
Gambling Zone podcast In The Zone has smashed the one million views barrier on its overall Euro 2024 campaign – and the group stage has only just begun.
Prior to last Friday’s big kick-off, which saw hosts Germany thrash Scotland 5-1, In The Zone live streamed its Euro 2024 Preview episode on Wednesday 12 June.
Host Manish Bhasin was joined by football royalty in the shape of ex-England manager Glenn Hoddle, retired Germany midfielder Dietmar Hamann, and world-renowned football journalist Guillem Balague.
The panel delved into the major talking points ahead of the finals, including England’s chances of landing a major title for the first time since 1966.
The experts also ran the rule over England’s strongest competitors and revealed their predictions for eventual champions, tournament dark horses and golden boot winner.
The podcast has proven hugely popular on X, with the original live stream racking up more than 8,000 live viewers and 72,800 organic views since. Even Manish Bhasin’s live stream preview amassed 65,000 views on the platform formerly known as Twitter.
The episode attracted an additional 25,000 views on YouTube, while bitesize shorts generated a further 13,000 in organic views on the platform.
The figures for In The Zone’s overall Euro 2024 campaign are equally impressive, with 700,000 views on X and counting, and more than 350,000 views on Facebook.
“We are dedicated to bringing viewers top-quality content during this festival of European international football,” said Gambling Zone senior editor Michael Vella.
“Every Euro 2024 match has offered incredible entertainment value so far, and we are determined to match that with our online video and podcast content.
“Our Euro 2024 campaign has clearly struck a chord with viewers and listeners and we are excited to reward our loyal following as the tournament develops.
“We are thrilled to partner with some of the biggest personalities in football and are grateful they have chosen to share their thoughts with us In The Zone.”
The podcast, which is co-produced by Press Box PR and recorded by Twenty3, is primed to produce plenty more content as the tournament unfolds.
In The Zone launched last year as part of a collaboration between Gambling Zone and Press Box PR, with host Manish Bhasin interviewing prominent athletes and sporting celebrities.
Press Box PR head of video Jack Watson said: “Sports fans consume hundreds of pieces of content every day and we’ve used our journalistic skills to ensure the editorial and production quality of In The Zone stands out from the crowd during Euro 2024.
“The latest viewing figures are proof that the series succeeds on multiple channels,” he added.
Every episode of In The Zone is listened to by an average of 1.5 million people, while the Gambling Zone website receives around 100,000 visits per month.
The post In The Zone podcast breaks 1 million views with star-studded Euro 2024 campaign appeared first on European Gaming Industry News.
