SPRIBE, the developer behind Aviator, the number one crash game on the planet, has added another UFC athlete to its growing roster of brand ambassadors.
Johnny Walker becomes the third UFC fighter to promote Aviator to UFC fans across the world, following hot on the heels of partnerships with UFC light heavyweight champion Alex Pereira and UFC bantamweight contender Merab Dvalishvili.
These brand ambassador partnerships form part of a wider marketing deal between Aviator and the UFC, which sees Aviator branding appear in and around the Octagon® for UFC Pay Per View and Fight Nights events.
The deal with Walker will help to drive awareness of Aviator among players in Brazil and globally. Walker is a Brazilian fighter currently competing in the light heavyweight division where he is ranked no.7 in the world.
Walker will take part in various marketing campaigns as SPRIBE looks to further establish Aviator as the top crash game in Latin America and indeed the world.
Aviator is the original crash game. Since first hitting the market in 2018, it has become a phenomenon with more than 12 million players every month strapping in and taking flight.
Aviator takes the increasing curve format with a win multiplier that rises alongside the aeroplane. Players must decide when to cash out – go too soon and the win will be small but wait too long and the plane can fly off, taking their accrued winnings and original bet.
The game is multiplayer and with lots of social interaction. This includes a chat function as well as real-time leaderboards where players compete for the biggest multiplier score.
Giorgi Tsutskiridze, CCO at SPRIBE, said: “Our partnership with UFC is proving to be a huge success, in particular the ambassador fund that we have set up. Athletes such as Johnny have a massive following in our core markets and this particular deal allows us to make further inroads into Brazil.
“Aviator delivers the fast-paced, high-octane action that UFC fans enjoy and with Johnny onboard, we can make more players aware of the game and the explosive gameplay it has to offer.”
Johnny Walker, no.7 ranked UFC light heavyweight fighter and Aviator ambassador, added: “Aviator offers the same thrills as stepping into the octagon and going face to face with your opponent. This is a gripping game and I’m delighted to be helping to promote it to players in my home country of Brazil.”
The post SPRIBE adds Johnny Walker to its roster of UFC brand ambassadors appeared first on European Gaming Industry News.
