Blask, a pioneering company in iGaming analytics, is excited to announce the launch of its groundbreaking AI-based market analytics tool designed specifically for the iGaming industry. This cutting-edge solution empowers iGaming operators, affiliates, and platform providers with unparalleled clarity about the market and their performance within it, revolutionising how they approach brand marketing and other GGR-driving activities.
Blask has already secured the support of strategic partners Yolo Investments and Oakvale Capital and early adopters of the product, including Sportingtech, BC.Game, bet365, and Already Media.
One of Blask’s most innovative features is the Blask Index. This revolutionary metric serves as a barometer for the iGaming industry, similar to how the Nasdaq Composite and Dow Jones Industrial Average gauge the U.S. stock market. By analysing extensive search data, the Blask Index provides a comprehensive overview of the iGaming market’s size and individual brands’ market share within a particular country, offering valuable insights into the industry’s overall health and sentiment.
In addition to the Blask Index, the platform offers a range of powerful tools, including Relative Market Share, Market Dynamics, and Gross Gaming Revenue (GGR) prediction. These features enable brands to benchmark their performance against competitors, identify areas for improvement, and uncover potential expansion opportunities.
The platform is powered by two SOTA (state-of-the-art) models that work in tandem to extract features from over 1 billion data points, including 450 active brands. Our custom-built Computer Vision Model is designed to identify and classify iGaming-related websites with exceptional accuracy of up to 91%. In addition, our Natural Language Processing (NLP) Model is fine-tuned to understand the unique language and terminology used within the iGaming industry and has multiple language capabilities. With the automated brand discovery and up to 1 hour of data granularity, businesses can make informed strategic and tactical decisions, from analysing a Sunday football match’s impact on market performance to deciding which new markets to enter.
“We are excited to introduce Blask to the iGaming industry. This is the product that I wish I had access to when I acted as the CMO of a leading iGaming company. The clarity it provides leaders to make informed decisions can drive significant GGR increases,”said Dmitry Belianin, Co-founder of Blask.
Co-founder and CEO Max Tesla added,“Our team has worked tirelessly to develop a solution that offers unparalleled market insights, with a cutting-edge use of AI technology.”
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