Leading iGaming platform provider White Hat Gaming has successfully rolled out its market-leading PAM with Bally’s Corporation (NYSE: BALY) in the state of Ohio, marking the first phase of the operator’s sportsbook expansion strategy.
As part of the exclusive B2B partnership announced earlier this year, Bally’s will roll out across multiple states using White Hat Gaming’s best-in-class PAM, which is tested to the highest standards to ensure robust and scalable operations.
Included within the PAM solution are CRM marketing support, a proprietary cashier, extensive payment options, 24/7 customer support and a comprehensive range of player protection tools.
White Hat’s award-winning and innovative Traveling Wallet™ solution is also provided as part of the PAM, which is set to be utilised once further state launches are underway. A unique feature that allows players to use their same App, account balance, bonuses and loyalty offers across multiple states, Travelling Wallet™ is proven to improve player retention and greatly enhance the user experience for any preexisting out-of-state players.
Further state rollouts across the US are planned over the following months.
Phil Gelvan, CEO at White Hat Gaming, said: “We are thrilled to provide Bally’s with our PAM platform in Ohio, the first major launch as part of our exclusive partnership with the renowned operator group.
“Supported by our unique Traveling Wallet™ functionality, in-house cashier and responsible gaming tools, Bally’s is now primed for success in The Buckeye state. We’re completely focused on repeating our success in Ohio and ensuring Bally’s receives the same PAM technology support across multiple markets in the near future.”
Robeson Reeves, CEO at Bally’s, said: “As we continue to expand our online presence across the US, adding to our well-established retail footprint, it is a pleasure to have our PAM provided by an equally ambitious and innovative company.
“We are thrilled to be working with White Hat Gaming and look forward to accelerating our growth through its revolutionary platform which will aid us in becoming the premier, full-service, vertically integrated casinos and resorts, online sports betting, and iGaming company.”
