Floris Assies, a Dutch national currently residing in the beautiful region of Asturias, Spain, is a seasoned communication specialist with a wealth of international experience. Since 2016, Floris has been immersed in the world of SEO for casino affiliates, honing his expertise in this ever-evolving field.

In 2018, Floris leveraged his knowledge and founded Coherentes, a dynamic SEO and content marketing consultancy. Through Coherentes, he has successfully partnered with numerous clients to optimize their online presence and drive organic growth.

In 2020, Floris took his passion for sustainability and the casino industry to new heights when he initiated Better World Casinos. This innovative venture has a clear mission: to guide players towards the most sustainable gambling entertainment options while propelling the industry towards the adoption of genuine ESG (Environmental, Social, and Governance) and sustainability practices. Floris's vision extends beyond mere compliance, emphasizing the triple materiality approach and a commitment to long-term positive impact.

Driven by a genuine desire to create a better world, Floris Assies is a visionary in the realm of SEO and sustainable gambling practices, leaving an indelible mark on both industries.