JuCoin, the world’s first service-driven cryptocurrency exchange, today announced the establishment of its European headquarters in Baar, Zug, positioning itself at the heart of Switzerland’s renowned Crypto Valley. The flagship 86,000 square foot office can accommodate over 400 people and represents JuCoin’s commitment to serving the European market with locally-tailored solutions.
Strategic Leadership for European Expansion
The European operation is led by Kenny Dan as Chief Executive Officer and Hugo Teo as Chief Operating Officer, both bringing extensive experience from fintech and cryptocurrency leadership roles. Kenny Dan has over a decade of experience scaling digital asset platforms across Asia and Europe, while Hugo Teo specializes in operational excellence and cross-border team management.
“Switzerland’s regulatory clarity and innovation-friendly environment make it the ideal base for our European expansion,” said Sammi Li, CEO of JuCoin Global. “By establishing our headquarters in Crypto Valley, we’re positioning JuCoin alongside the pioneers that shaped this industry while building the infrastructure to serve millions of European users.”
Comprehensive Market Approach
JuCoin Europe has already assembled a local team of nine professionals, including Chief Marketing Officer Ivan Gan, spanning community management, customer support, business development, and marketing execution. The company plans to expand to approximately 100 team members by the end of 2025, prioritizing local talent acquisition to ensure cultural alignment and effective market penetration.
“Our localized approach means hiring teams who understand both local markets and global crypto dynamics,” explained Hugo Teo, COO of JuCoin Europe. “This enables us to build genuine trust and relevance in each European market while maintaining JuCoin’s service-driven standards.”
Regulatory Compliance and Market Access
JuCoin is actively pursuing the MiCA (Markets in Crypto-Assets) license to ensure full regulatory compliance across the European Union. The company expects to complete the licensing process within approximately three months, leveraging relationships with industry partners who have successfully navigated similar regulatory pathways.
The MiCA license will enable JuCoin to legally onboard users across the entire EU region, providing them with a fully compliant and secure trading experience that includes the platform’s unique features such as the Contract Guardian Plan for loss protection and CeDeFi integration for seamless blockchain access.
