On 30 June 2025, Seeing Machines Limited the advanced computer vision technology company that designs AI-powered operator monitoring systems to improve transport safety, announces that it has entered a Referral Agreement with Mitsubishi Electric Europe B.V. to enable greater driver safety across the region. This agreement comes as automakers around the world prepare to comply with the European Union’s new Vehicle General Safety Regulations (GSR) mandating the use of direct Driver Monitoring System (DMS) technology to reduce the risks of distracted driving.
The agreement builds on the momentum of the successful collaboration with Mitsubishi Electric Automotive America, Inc. announced in February this year, which is already delivering a growing pipeline of opportunities across the Americas. Initially, Mitsubishi Electric Europe B.V. will work with Seeing Machines to leverage Mitsubishi Electric’s strong fleet connections including logistics, distribution and maintenance to accelerate sales of the company’s cutting-edge Guardian Generation 3 solution via these channels.
Mitsubishi Electric Europe B.V. is a wholly owned subsidiary of Mitsubishi Electric Corporation operating extensively across Europe, with a network of branches in numerous countries. The collaboration will also allow Seeing Machines to leverage the extensive direct relationships Mitsubishi Electric Europe B.V. has with truck and bus OEMs across the region to better promote Guardian Generation 3 as an industry-leading solution enabling automakers to achieve compliance with Advanced Driver Distraction Warning (ADDW) system requirements under the European Union’s GSR. This will also facilitate the expansion of Guardian Generation 3 business into a range of other potential sectors (including rail) through Mitsubishi Electric Europe B.V.’s significant existing presence in these markets.
Paul McGlone, CEO of Seeing Machines, commented: “Our relationship with Mitsubishi Electric Automotive America, Inc. is already delivering results, as demonstrated by the strong progress we have made in the Americas and the near-term opportunities it’s creating. Extending this approach into Europe with Mitsubishi Electric Europe B.V. consequently represents a natural next step. Their proven reputation and established relationships position them as an ideal partner to bring our Guardian technology to new customers across the region, and I’m particularly excited about the significant opportunity this will unlock for us within the OEM sector for After Manufacture (factory-fit) fitment.”
Rob Noon, Automotive Business Unit President at Mitsubishi Electric Europe B.V., said: “We’re delighted to partner with Seeing Machines to support the expansion of their world-class safety technology across Europe. This agreement reflects our shared commitment to reducing transport risk, and we’re proud to support Seeing Machines in scaling its impact across a range of transportation industries.”
