New partnership will drive revenue and monetisation across Paf’s gaming ecosystem through bespoke side-bet mechanic
Nordic-based gaming operator Paf has partnered with ThrillTech, the specialist B2B provider of licensed, player-funded jackpot mechanics, to launch its innovative side-bet jackpot products across Paf’s gaming portfolio.
The integration will see ThrillPots™ deployed across key verticals, enabling Paf to deliver engaging, compliance-led jackpot experiences designed to increase session value, drive incremental GGR and boost monetisation—without disrupting existing revenue streams.
Unlike traditional jackpots, ThrillTech’s products are fully licensed and funded directly by players via opt-in side bets, giving operators access to new revenue opportunities while maintaining regulatory standards. The rollout was achieved through a seamless technical integration and will be made available across multiple markets, including Finland, Sweden and Estonia.
“This partnership with Paf is a milestone moment for ThrillTech,” said Faye Williams, Head of Business Development at ThrillTech. “Paf is one of the most respected operators in the Nordics and their focus on social responsibility makes them an ideal partner for our licensed jackpot ecosystem. We’re thrilled to bring our customisable side-bet jackpots to their players.”
ThrillTech’s flagship jackpot products serve complementary purposes: For example, ThrillPots™ drives incremental monetisation through pooled side-bet mechanics, while ThrillDrops™ delivers real-time, rule-based rewards that enhance engagement.
Kim Johansson, Chief Gaming Officer of Paf, added: “ThrillTech’s jackpot mechanics offer a fresh and modern take on how to create value for both players and operators. We’re excited to be able to offer this concept to our players and to further explore the possibilities of bespoke jackpot campaigns.”
Founded in 1966, Paf is a licensed operator known for its commitment to responsible gaming, community reinvestment, and innovation in regulated markets.
The addition of ThrillTech’s jackpots further enhances Paf’s platform with tools that support sustainable growth and player-friendly features.
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