Sports betting brand DAZN Bet has further strengthened its North American footprint by launching in the regulated Canadian provinces of Ontario and Alberta in partnership with leading sportsbook provider Altenar.
The expansion follows DAZN Bet’s successful entry into the Austrian market last year, marking another significant milestone in the company’s international growth strategy. By leveraging Altenar’s award-winning sportsbook technology, DAZN Bet is now also delivering its premium sports betting experience to customers across two of Canada’s regulated jurisdictions.
The timing is particularly significant as Alberta officially opened its regulated online gambling market on 13 July, creating new opportunities for licensed operators to establish an early presence in one of North America’s most anticipated iGaming markets.
The dual-market launch demonstrates the strength of the long-standing partnership between DAZN Bet and Altenar, enabling DAZN Bet to scale efficiently while maintaining a high-quality sportsbook offering tailored to local regulatory requirements and player expectations.
Manos Mytilinaios, Regional Manager at Altenar, commented:
“We are delighted that DAZN Bet continues to place its trust in Altenar as its sportsbook technology partner. Expanding together into Ontario and also Alberta Market – is an exciting milestone for both companies.
It reflects the confidence our partners have in Altenar’s technology, flexibility and ability to support ambitious international growth. We look forward to continuing this successful journey together as DAZN Bet expands into regulated markets.”
The launches reinforce Altenar’s growing presence across regulated markets worldwide while supporting DAZN Bet’s strategy of expanding into high-potential jurisdictions with a reliable, scalable sportsbook platform.
Richard Rawlinson, Managing Director of DAZN Bet for Canada, commented:
“Launching DAZN Bet in Ontario and Alberta represents another important step in our international growth strategy. As we continue expanding into regulated markets, having a trusted technology partner is essential to delivering the high-quality sportsbook experience our customers expect. Altenar has consistently demonstrated the flexibility, reliability and expertise needed to support our ambitions, and we look forward to building on this successful partnership as we continue to grow.”
