London-based video virtuals and instant win games specialist Highlight Games Limited today announces that it has agreed a long-term, exclusive deal with Matchroom Sport to create a suite of gaming products utilising the full Matchroom archive. Games will include virtual sports, instant wins, slots, roulette variants, crash and table games.
Products will initially focus on the use of premium PDC Darts content – one of the hottest properties in sport right now. Future games will feature archive footage from Matchroom’s extensive portfolio of sports including boxing, snooker, pool, basketball, FishOMania, gymnastics, poker and tenpin bowling.
Steven Holmes, CEO, Highlight Games said: ‘I’m incredibly excited to announce this exclusive partnership with Matchroom Sport and the legendary Barry and Eddie Hearn. The quality and range of the archive they have built across the years is exceptional and I can’t wait to start working with them to build a portfolio of exclusive games. Special thanks to former professional footballer Bobby Copping who facilitated this deal.’
Eddie Hearn, Chairman, Matchroom Sport said: ‘I’m delighted to be welcoming Highlight Games to Matchroom’s team of valued partners. As a global leader in sports promotion and events we are constantly looking for ways to diversify our business, and working with the Highlight Team to bring our rich archive of footage to life again in a range of gaming products is a truly exciting proposition.’
Barry Hearn OBE, President, Matchroom Sport said: ‘At Matchroom we pride ourselves on our innovative approach to sports, and collaborating with Highlight Games to create a range of games that allow fans to relive some of the most unforgettable moments in sports history very much aligns with that vision. From darts and snooker to poker and bowling, our archive is filled with incredible content ready to be explored in Highlight’s video gaming products.’
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