In a mic-dropping partnership, NAK3D and Since Tomorrow are set to redefine the landscape of fashion. Forever. By integrating Since Tomorrow’s creative fashion data into video games, NAK3D has developed AI-generated looks and digital collections for TikTok and Instagram, and social/e-commerce. This collaboration marks a significant step towards the future of fashion, seamlessly blending the physical and digital worlds to meet the evolving demands of modern consumers without shirking on sustainable practices.
This week, Since Tomorrow is thrilled to launch an exclusive collection inspired by the iconic jewelry styles of Taylor Swift and Blake Lively, from the Super Bowl to the Eras Tour. Leveraging NAK3D’s advanced AI technology, this collection will be available across all video game platforms and for physical purchase, online, and in stores for Swifties lovers the world over by the end of July.
“Since Tomorrow provides unparalleled trend access to brands with cutting-edge predictive AI to craft collections that capture the zeitgeist of today’s consumers,” With 27 years of experience working with celebrities and creatives, Since Tomorrow’s Joanna Williams has consistently been at the forefront of apparel and accessories innovation. “Our groundbreaking partnership with NAK3D propels us into a new era of fashion. Together, we can deliver designs at the speed of culture – from concept to digital reality in a heartbeat. This collaboration isn’t just about keeping pace; it’s about setting a new rhythm for the industry. We’re showcasing how data-driven insights and trend forecasting can supercharge creativity, allowing us to anticipate and shape trends faster than ever before. It’s not about replacing the human touch – it’s about amplifying it, giving designers and creatives powerful new tools to express their vision in both digital and physical realms.”
NAK3D provided the digital backbone for this partnership, transforming Since Tomorrow’s visionary designs into game-ready assets distributed instantly across video games. NAK3D’s proprietary AI tech stack also enables the creation of high-fidelity digital photoshoots without the need for a physical studio, ensuring a seamless and rapid transition from concept to digital distribution.
“This collaboration marks a sea change in fashion consumption,” said NAK3D founder Kelly Vero, highlighting the wastefulness of fashion’s sluggish ecosystem. “By integrating data-driven insights and cutting-edge AI technology, we are empowering both consumers and prosumers to make better, more informed choices. The player/consumer is the only KPI any fashion creator needs.” NAK3D is an innovative UK-based tech company at the crossroads of fashion and virtual worlds.
The joint venture between NAK3D and Since Tomorrow is not just about bringing fashion to digital platforms; it’s about reshaping the entire industry. Tackling both the physical and digital worlds can be challenging for new designers, influencers, and ateliers. However, armed with data, these creators can transcend traditional barriers and deliver personalized, impactful fashion experiences.
Joanna Williams emphasizes that “one size fits none” and continues “this spreadsheet solution is so last century and incredibly backward-looking. Our collaboration with NAK3D ensures that fashion can live forever, generating insights that physical creators simply cannot obtain at the point of sale in traditional brick-and-mortar stores.”
This initiative represents a win-win situation that aligns perfectly with Gen Z’s desire for cutting-edge trends and sustainable practices in fashion. It is the beginning of the biggest transformation the fashion industry has seen in a while, setting the stage for a future where data and creativity converge to drive innovation.
