Fintech Pulse: Your Daily Industry Brief – June 6, 2025
(Mercurity Fintech Holding, SBI Digital Markets, Circle, Oatfi)

 

*Welcome to Fintech Pulse – your daily op-ed–style briefing of the most significant developments shaping the fintech landscape. In today’s edition, we delve into insights from Money20/20’s latest roundup, dissect a strategic partnership between Mercurity Fintech Holding Inc. and SBI Digital Markets, analyze Circle’s debut on the NYSE, preview the 2025 FTT Fintech Festival’s registration kickoff, and break down Oatfi’s $24 million Series A raise led by White Star Capital. Each section provides in-depth commentary, critical analysis, and forward-looking perspectives on how these stories converge to shape the future of finance.


Table of Contents

  1. Introduction: Why Today’s Fintech Movements Matter
  2. Money20/20 Roundup: Key Takeaways and Analysis
  3. Mercurity Fintech Holding & SBI Digital Markets Partnership
  4. Circle’s NYSE Debut: Implications for Crypto-fi Integration
  5. FTT Fintech Festival 2025: Registration Opens – What to Expect
  6. Oatfi’s $24 Million Series A: VC Confidence in Embedded Finance
  7. Overarching Themes: Convergence, Compliance & Capital Flows
  8. Weekly Outlook: What to Watch Next

1. Introduction: Why Today’s Fintech Movements Matter

In today’s rapidly evolving financial landscape, staying abreast of daily fintech developments is crucial for industry stakeholders—whether you’re a startup founder, an institutional investor, or a digital banking executive. From blockbuster partnerships to marquee events and high-profile public listings, each announcement ripples across the ecosystem, influencing capital flows, regulatory debates, and competitive dynamics.

The pace of innovation in fintech shows no signs of slowing. As traditional banks double down on digital transformation, challenger banks are experimenting with next-generation lending models, and crypto-native firms push the boundaries of decentralized finance (DeFi), the lines between “fin” and “tech” blur further every day. Against this backdrop, our June 6, 2025 briefing spotlights five pivotal stories that encapsulate major currents in the market: insights from Money20/20’s flagship event; a strategic alliance between Mercurity Fintech Holding Inc. and SBI Digital Markets; Circle’s much-anticipated debut on the NYSE; early registration details for the 2025 FTT Fintech Festival; and Oatfi’s robust Series A funding round. Collectively, these narratives underscore how capital, regulatory frameworks, and platform innovations are coalescing to reshape financial services.

In each section, we’ll strip away superficial coverage and deliver concise yet detailed summaries, followed by opinion-driven commentary on what each development means for your business, your portfolio, or your strategic roadmap.

Let’s dive in.


2. Money20/20 Roundup: Key Takeaways and Analysis

Date: June 5, 2025
Source: Sifted
Featured Companies & Speakers: Stripe, Klarna, Revolut, Square, Lemonade, Plaid, Payments Giants, Regulatory Thought Leaders


Money20/20 in Amsterdam continues to serve as the fintech “Super Bowl,” where industry titans, fast-growing startups, investors, and regulators converge to debate the trajectory of payments, digital banking, crypto, and insurtech. Sifted’s comprehensive roundup of the conference underscores three overarching themes:

  1. Embedded Finance Goes Mainstream: Champions like Stripe and Plaid underscored how “banking as a service” (BaaS) integrations are morphing into “finance as a platform” – shifting beyond simple APIs to full-stack white-label banking experiences.

  2. Regulatory Clarity vs. Fragmentation: Despite progress in certain jurisdictions (notably the EU’s Digital Finance Package), speakers warned that global crypto regulation remains patchwork, with diverging stances in the U.S. and Asia.

  3. Consumer-First Product Design: Fintechs like Lemonade and Revolut detailed how user experience (UX) is eclipsing legacy incumbents, especially in areas such as hyper-personalized lending, AI-driven insurance underwriting, and microtransactions.

(Source: Sifted)

These macro takeaways align with what many in attendance described as a “tipping point” moment. After years of “fintech hype,” product roadmaps are shifting from MVP-focus to scalable, regulated rollouts. Embedded finance, once a niche category, is now widely recognized as fundamental to how non-financial businesses monetize customer engagement—whether it’s in commerce, healthcare, or travel.


2.2. Embedded Finance Spotlight: What’s Next?

At a panel on embedded finance—featuring senior leaders from Stripe, Shopify, and a major European challenger bank—a recurring refrain emerged: “Every platform is becoming a financial platform.” This sentiment isn’t mere buzz; it encapsulates how distributed ledger integrations, smart contracting, and real-time KYC checks are unlocking programmable payouts, credit scoring, and insurance at the point of sale.

Opinion & Analysis:
The implications here are twofold. First, pure-play banks risk commoditization; by ceding control of distribution channels to platforms that embed banking services, they may become back-end infrastructure providers, vulnerable to margin compression. Conversely, fintechs that layer intelligent credit assessments, AI underwriting engines, or seamless cross-border payments can command price premiums and deeper customer loyalty.

For incumbent banks, the takeaway is clear: either invest aggressively in API-first infrastructure or double down on niche specialization—such as ultra-tailored SME lending or bespoke wealth management—where platform-powered commoditization is less imminent. Budgeting for partnerships with fintechs (or acquisitions thereof) should be front and center in 2025 planning cycles.


2.3. Crypto’s Regulatory Schism

One of the most animated panels examined the dichotomy between the EU’s push toward comprehensive digital asset rules (MiCA’s second phase) and the U.S. Securities and Exchange Commission’s more cautious, sometimes adversarial approach to crypto-native offerings. A leading European payment processor noted that, while the EU’s regulatory framework still has loopholes (e.g., definitions of “asset reference tokens”), there’s palpable investor confidence in launching regulated stablecoin programs—particularly if they can achieve passporting across 27 member states.

By contrast, American crypto firms expressed frustration that the SEC’s litigation-first posture has stifled innovation. The SEC’s recent charges against unregistered token issuers were cited as illustrative of this tension. Yet, some U.S.-based VCs argued that “regulation through enforcement” might ultimately crystallize clearer guidelines, incentivizing incumbents to build compliant products.

Opinion & Analysis:
The diverging regulatory philosophies in the world’s two largest economic blocs highlight a crucial strategic inflection: crypto firms that can architect their product pipelines to satisfy both sets of rules may achieve a genuine first-mover advantage. This involves not only geo-fencing certain token functionalities (e.g., limiting staking offerings in the U.S.) but also forging cross-border compliance workflows (e.g., shared KYC repositories, multi-jurisdictional legal vehicles).

For fintech investors, it also signals that geographic diversification of R&D and legal teams is no longer optional—any breakthrough token or DeFi protocol must account for localization of regulatory requirements from Day One. Those still viewing EU and U.S. rules as interchangeable are courting regulatory “unknown unknowns” that could blunt time-to-market.


2.4. Insurtech & AI-Driven Underwriting

Lemonade’s co-founder delivered a keynote on how AI-powered risk modeling is democratizing insurance. By tapping into alternative data—ranging from IoT devices to satellite imagery—the company is refining actuarial tables, accelerating claims adjudication, and lowering acquisition costs. Traditional carriers, once immune to data-driven entrants due to legacy systems, are now racing to form partnerships or launch their own insurtech subsidiaries.

One panelist forecasted that by 2027, “50 percent of all personal lines insurance policies in Europe will be underwritten by AI algorithms, not human actuaries.” While this may sound hyperbolic, the early ROI metrics—30 percent reduction in loss ratios and 20 percent lower operating expenses—lend credence to that projection.

Opinion & Analysis:
As underwriting shifts from intuition-based to data-centered, incumbents that cling too long to outdated actuarial models risk ceding market share. However, AI-driven insurtech is not a plug-and-play exercise; data quality, model explainability, and regulatory approval (e.g., in jurisdictions with strict algorithmic transparency rules) remain significant hurdles. This means that any bank, insurer, or fintech evaluating AI underwriting must budget for investment in ethical AI frameworks, explainability layers, and robust data governance—not just the core machine-learning stacks.


2.5. Payments Innovation: The Final Frontier

Finally, Payments experts from Square and Klarna argued that while open banking (led by PSD2 and similar APIs) has laid the groundwork, the next leap is in real-time settlement and cross-border invoicing. A demonstration of a real-time e-invoice solution—with embedded automated roaming FX rates—garnered significant attention. The startup behind it claimed to settle merchant proceeds in under five seconds, even across EU-UK corridors, by leveraging a hybrid model of central-bank digital currencies (CBDCs) and distributed ledger interlinks.

Opinion & Analysis:
While central banks—particularly in Europe and Asia—race to pilot CBDCs, the commercial viability of these solutions depends on interoperable rails. If payments start transacting at the speed of tech (milliseconds rather than days), new business models—such as real-time dynamic FX hedging for touring artists or instantaneous micro-royalty payments for content creators—emerge. Yet, large banks must grapple with stranded cost issues: legacy core banking systems built on batch processing cannot match this speed. Thus, rigorous cost-benefit analyses on modernization vs. strategic partnerships with fintechs will be mandatory in 2025’s boardroom discussions.


Bottom Line: Money20/20’s 2025 edition reconfirmed that embedded finance, crypto regulation, AI underwriting, and next-gen payments are not abstract trends—they’re imminent drivers of revenue, profit, and shareholder value. If your organization isn’t already piloting use cases in at least one of these verticals, you risk losing relevance to more nimble incumbents.


3. Mercurity Fintech Holding & SBI Digital Markets Partnership

Date: June 5, 2025
Source: StockTitan

Featured Entities: Mercurity Fintech Holding Inc., SBI Digital Markets


3.1. Partnership Announcement Summary

Mercurity Fintech Holding Inc. (“Mercurity”), a European-centric payments orchestration and compliance platform, announced a strategic alliance with SBI Digital Markets, a subsidiary of Japan’s SBI Holdings specializing in digital asset custody and tokenization solutions. Through this alliance, Mercurity will integrate SBI Digital Markets’ custody infrastructure, allowing Mercurity’s customers to token-enable fiat deposits and seamlessly execute cross-border settlements in tokenized form. In parallel, SBI Digital Markets gains access to Mercurity’s network of licensed European payment institutions, ensuring regulatory compliance and “last-mile reconciliation” across the Single Euro Payments Area (SEPA).

Key highlights from the announcement:

  • Tokenized Settlement Rails: By leveraging SBI Digital Markets’ infrastructure, Mercurity customers can move funds across jurisdictions in minutes, circumventing traditional SWIFT delays.

  • Compliance Enhancement: Mercurity’s compliance engine (covering KYC/AML, transaction monitoring, and sanctions screening) will overlay onto SBI’s token custody, ensuring end-to-end regulatory transparency.

  • Co-Developed Products: The two entities will co-create a white-label “token gateway” for European banks wanting CBDC integration once the European Central Bank (ECB) finalizes its technical specs.

(Source: StockTitan)


3.2. Market Context: Why This Matters

In the post-MiCA EU environment, the allure of tokenized assets has intensified. Rather than relying on correspondent banking for cross-border needs—which can take days and incur hefty fees—European corporates and mid-market SMEs increasingly view tokenization as a faster, cheaper alternative. Japan’s digital asset ecosystem has also matured; SBI Digital Markets, an early entrant into the custody segment, has onboarded several marquee institutional clients, ranging from Tokyo exchanges to large asset managers.

With regulatory clarity improving both in the EU (MiCA) and in Asia (Japan’s Virtual Asset Service Provider framework), partnerships bridging East-West fintech infrastructure are pragmatically beneficial. Mercurity’s decision to integrate with SBI’s custody platform accelerates its roadmap for offering token-native products—shoring up its leadership in payments orchestration. Conversely, SBI deepens its European footprint, positioning itself as a go-to option for Japanese corporates seeking euro-denominated token rails.


3.3. Opinion & Analysis: Strategic Implications

1. East-West Collaboration as the New Norm
Historically, fintech alliances have been regional—European payments platforms partnering with other European banks, or U.S. neobanks aligning with tech giants. This Mercurity–SBI tie-up exemplifies a tectonic shift: the digital asset epoch necessitates global interoperability from inception. For Mercurity, tapping into SBI’s custody not only accelerates time-to-market on token offerings, it signals to potential clients that Mercurity is “crypto-proven,” thereby enhancing its enterprise credibility.

For SBI, partnering with a regulated EU orchestrator is a hedge against potential fragmentation in Asia. If Japanese regulators clamp down on tokenized banking services—or if new rules diverge sharply from EU precedents—SBI can route Japanese institutional flows into Europe via Mercurity’s channels. In short, this alliance fosters mutual resilience: each party can pivot to the other’s jurisdiction if local conditions become unfavorable.

2. Compliance and Regulatory Arbitrage
Mercurity’s best-in-class compliance stack is a major asset. While tokenized rails promise speed, regulators remain laser-focused on AML/KYC controls. Bleeding-edge fintech ventures often struggle to retrofit compliance onto novel token protocols. By licensing Mercurity’s compliance engine, SBI ensures that any tokenized euro transactions satisfy EU-mandated checks (e.g., 5th AML Directive). Conversely, Mercurity gains a robust framework to manage Japanese regulatory on-ramps, circumventing the need to build Japan-specific compliance modules in-house.

This dynamic effectively reduces “regulatory arbitrage risk.” Instead of banking on the hope that local rules will stay stable, both parties lock in a compliance baseline, making it easier to pitch tokenized solutions to risk-averse CFOs of SMEs or corporates—the very clientele most burdened by cross-border costs.

3. Competitive Pressure on Legacy Providers
Traditional correspondent banking and SWIFT messaging networks have long dominated cross-border flows. Yet, banks are acutely aware that fees from FX spreads and settlement delays are increasingly questioned by corporate treasurers. The Mercurity–SBI tie-up threatens to bypass those legacy rails entirely. As more token corridors materialize, banks will be forced to respond: either by co-opting token solutions themselves (through joint ventures) or risk hemorrhaging payment volumes to tokenized rivals.

Our take: expect traditional banks in major EU markets (e.g., Deutsche Bank, BNP Paribas) to explore equity stakes in token custodians—or even pursue in-house token networks. But given the steep capital expenditure and prolonged timelines to secure regulatory approvals for token custody, partnering with fintech specialists like Mercurity and SBI remains the fastest route to market. As a result, more East-West alliances of this nature are likely to emerge in H2 2025.


3.4. Forward Outlook and Considerations

Looking ahead, several factors will determine the ultimate success of the partnership:

  • ECB CBDC Technical Rollout: If the ECB’s Digital Euro pilot fully embraces interoperability with private token rails, Mercurity and SBI could seamlessly plug in, offering “Digital Euro as a Service” to corporates. However, any last-minute technical misalignment—such as divergent smart contract standards—could force a reengineering of corridors.

  • Regulatory Harmonization: Japan’s FSA and the European Commission will need to formalize mutual recognition frameworks for digital assets. Any prolonged regulatory divergence (e.g., Japan tightening stablecoin policies) could strain the partnership’s cross-jurisdictional value proposition.

  • Institutional Adoption Speed: While tokenized rails promise 80–90 percent cost savings over SWIFT, many corporates remain skeptical of crypto-native players. Mercurity’s compliance pedigree may assuage some concerns, but onboarding global treasury teams to a token mindset requires substantive education, pilot success stories, and demonstrable ROI.

In summary, the Mercurity–SBI alliance exemplifies how established fintech infrastructure providers and digital asset custodians can co-create scalable, compliant token solutions. If executed adeptly, this partnership could recalibrate cross-border flows, forging a blueprint for similar alliances between Asian custodians and European payment enablers.


4. Circle’s NYSE Debut: Implications for Crypto-fi Integration

Date: June 6, 2025
Source: American Banker
Featured Company: Circle


4.1. Breaking Down the Announcement

On June 6, 2025, Circle Financial Technologies, the issuer of the USD Coin (USDC) stablecoin and a leading payments-focused crypto infrastructure provider, began trading on the New York Stock Exchange under the ticker “CRCL.” This milestone follows Circle’s 2024 merger with a special-purpose acquisition company (SPAC) led by investment bank Cantor Fitzgerald. At opening price of $28.50 per share—a 7 percent uptick from its $26 SPAC valuation—Circle’s market capitalization stood at approximately $7 billion.

Key metrics from the debut day:

  • Trading Volume: 45 million shares, making it one of the most heavily traded SPAC de-SPAC transactions of 2025.

  • Institutional Demand: Reports suggest that nearly 60 percent of participating investors were institutional asset managers, signaling growing acceptance of crypto-adjacent public equities.

  • Use of Proceeds: Circle plans to allocate $150 million towards expanding USDC’s reserve assets into real-time treasury money market instruments, while earmarking $75 million for R&D on cross-chain interoperability (specifically bridging between Ethereum, Solana, and emerging layer-2 networks).

(Source: American Banker)


4.2. The Strategic Significance of Circle’s Listing

Circle’s NYSE debut is more than a financial milestone; it represents the confluence of traditional capital markets and crypto-native business models. USD Coin, backed one-to-one by cash and cash equivalents, has grown to become the second-largest stablecoin by market cap, with $65 billion in circulation as of May 2025. By moving into the public markets, Circle bridges the credibility gap between legacy investors and crypto firms, potentially catalyzing broader institutional participation in tokenized assets.

Moreover, Circle’s decision to dedicate a portion of its IPO proceeds to “real-time treasury money market instruments” is indicative of a larger trend: stablecoin issuers must generate yield on idle reserves to maintain peg stability while satisfying regulatory scrutiny. Traditional money market funds, however, often involve slower settlement cycles. By investing in real-time instruments—such as tokenized commercial paper—Circle aims to lock in sub-3 basis point yields, ensuring that USDC remains attractive for large-volume payment corridors (e.g., corporate treasury operations).


4.3. Opinion & Analysis: Broadening the Crypto-fi Narrative

1. Validation Through Public Markets
Circle’s SPAC merger and successful debut signify that mainstream capital markets are increasingly comfortable valuing crypto business models—particularly those anchored in payments and compliance. Unlike early “exchange plays” or purely DeFi-centered SPACs (some of which faced delistings or revoked IPOs), Circle’s core value proposition—staking its business on USDC’s utility for low-latency, low-cost payments—resonates with traditional investors. By delivering transparent monthly reserve attestations audited by top-tier firms, Circle has mitigated one of the biggest trust barriers between crypto firms and Wall Street.

For other crypto companies eyeing public listings—be they DEXs (decentralized exchanges) or NFT marketplaces—the roadmap is now clearer: emphasize tangible cash flows, transparent compliance frameworks, and real-world use cases (e.g., cross-border corporate payables). We anticipate that fintech firms with hybrid “crypto-plus-payments” models will find it easier to secure IPO valuations north of $5 billion, provided they can document sustainable revenue growth and robust governance.

2. Competitive Dynamics in Stablecoin Space
Until Circle’s listing, Tether’s USDT reigned supreme by trading volume, but its opaque reserve composition prompted skepticism. USDC’s transparent reserve attestation—coupled with Circle’s public listing—positions it as the go-to stablecoin for corporate and institutional use cases. Importantly, Circle’s decision to invest in tokenized money market instruments indicates that, eventually, stablecoin issuers might bypass traditional intermediaries entirely, offering yields directly within on-chain protocols.

However, Circle’s reliance on tokenized short-term debt presents execution risk. Tokenized commercial paper markets are nascent; liquidity constraints, counterparty concerns, and underlying credit assessments remain unresolved. A significant default or tokenization glitch could undermine USDC’s peg strategy. As such, Circle must tread carefully, ensuring its reserve diversification strategy balances yield-seeking with capital preservation.

3. Regulatory Spotlight Intensifies
Circle’s NYSE debut places it under heightened regulatory scrutiny. The Securities and Exchange Commission (SEC) has signaled that it views certain stablecoins as securities if they promise yield. Circle’s explicit yield strategies—although transparently disclosed—could invite regulatory reviews. It’s plausible that in late 2025 or early 2026, the SEC might issue guidance on whether tokenized commercial paper qualifies as a security offering when bundled into stablecoin reserve vehicles. Circle must prepare for potential “shelf-registration” filings, enhanced KYC/AML disclosures, and frequent stress tests of reserve liquidity under market duress.

From an investor perspective, Circle’s post-IPO performance will likely serve as a barometer for how other crypto firms structure their listing strategies. If Circle can demonstrate stable revenue growth (at least 30 percent year-over-year) and maintain USDC’s peg even during market volatility, it will embolden other token issuers. Conversely, any misstep in reserve transparency or regulatory compliance could chill the broader crypto financing environment.


4.4. Long-Term Outlook: Where Does Circle Go From Here?

Given Circle’s strategic emphasis on cross-chain interoperability, the near-term roadmap likely includes:

  • Layer-2 Integrations: Expanding USDC support to Polygon, Optimism, Arbitrum, and Solana, enabling faster settlement and lower transaction costs.

  • Institutional Wallet Offerings: Launching “Circle Vault Pro,” a tiered institutional custody solution with embedded multi-sig controls and insured cold storage.

  • Expansion into Emerging Markets: Partnering with local fintechs in LatAm, Southeast Asia, and Africa to roll out USDC-based payment corridors—particularly for remittances, where existing rails remain costly and slow.

As Circle navigates these growth vectors, the overarching imperative will be to maintain the trust signals that facilitated its SPAC merger—namely, unambiguous reserve attestations, rigorous compliance measures, and steady communication with regulators. Should any of these pillars waver, its valuation and market credibility could erode rapidly, especially as larger entrants (e.g., PayPal, JPMorgan’s JPM Coin) intensify their stablecoin strategies.


5. FTT Fintech Festival 2025: Registration Opens – What to Expect

Date: June 4, 2025
Source: FF News
Event: FTT Fintech Festival 2025 (Singapore)
Featured Organizers: FTT (Singapore’s Fintech Center of Excellence), MAS, APAC-Centric Fintech Startups


5.1. Event Details and Registration Insights

FTT (Future of Technology & Talent) Fintech Festival, now in its 7th edition, is Asia’s premier gathering of regulators, fintech founders, venture capitalists, and technology enablers. Registration for the October 15–17, 2025 event in Singapore officially opened on June 4, 2025. This year’s theme, “Convergent Finance: Navigating AI, Web3 & Inclusive Growth,” signals organizers’ intent to spotlight how emerging technologies—particularly AI and blockchain—are driving financial inclusion across Southeast Asia. Early bird pricing tiers are available until July 31, 2025, after which ticket costs rise by 20 percent.

Key event features announced:

  • Regulatory Forums: Led by representatives from the Monetary Authority of Singapore (MAS), Bank Negara Malaysia, and the Bank of Thailand—focused on open banking frameworks and digital identity initiatives.

  • Pitch Competitions: Cash prizes totaling $500,000 (SGD) for top early-stage startups in two categories: deeptech lending solutions and on-chain carbon credit platforms.

  • Workshops & Demos: Hands-on sessions conducted by leading tech providers such as Google Cloud (APAC fintech solutions), IBM Hyperledger (enterprise blockchain), and NVIDIA (AI for fraud detection).

  • Keynote Lineup: Includes CEOs of Grab Financial, Ant Group’s digital finance arm, and a special address from Singapore’s Deputy Prime Minister on “Fintech’s Role in Southeast Asia’s Digital Economy.”

(Source: FF News)


5.2. Why FTT Festival Remains Critical in 2025

FTT’s significance derives from its strategic location in Singapore—a global financial hub with an innovation-friendly regulatory environment. Unlike some conferences that chase prestige through sheer scale, FTT has consistently prioritized “quality over quantity,” curating both content and attendees to ensure high-value networking. In 2024, FTT reported over 18,000 attendees from 70 countries, generating more than $2 billion in announced partnerships and pilot agreements.

The 2025 edition’s dual focus on AI and Web3 is timely: Southeast Asia has become a hotbed for fintech experimentation, with fintech adoption rates exceeding 80 percent in key markets like Indonesia and the Philippines. Local payments unicorns—such as Gojek, Sea’s ShopeePay, and Vietnam’s MoMo—have democratized digital wallets, yet sizable unbanked populations persist. FTT aims to be the crucible where tech firms, regulators, and impact investors coalesce to forge inclusive models (e.g., micro-insurance via AI risk profiling, blockchain-based micro-lending).


5.3. Opinion & Analysis: Navigating the APAC Fintech Ecosystem

1. Southeast Asia’s Unique Fintech DNA
APAC, and Southeast Asia in particular, has leapfrogged legacy banking infrastructure by adopting mobile-first solutions. Unlike Western markets, where credit scoring often relies on lengthy credit histories, Southeast Asian fintechs employ alternative data—mobile usage, e-commerce footprints, even social media behavior—to underwrite loans in real time. By hosting panels on AI-driven underwriting and open banking, FTT fosters knowledge transfer between developed and emerging markets. For established Western fintech players eyeing APAC expansion, attending FTT is non-negotiable if they wish to understand local user behaviors and regulatory nuances.

2. Regulatory Posture and Sandbox Models
MAS’s regulatory sandbox, now in its third iteration, has incubated over 200 pilots in digital payments, tokenization, and regtech. Close collaboration between MAS and the fintech ecosystem means that concepts conceived at FTT have a tangible pathway to market. For instance, a workshop at last year’s FTT helped a local startup secure a sandbox license within weeks, accelerating its AI-powered KYC solution into national banks. Expect the 2025 festival to spotlight new sandbox cohorts—particularly in the tokenization of illiquid assets, such as real estate and carbon credits.

3. Investor Sentiment and Capital Leverage
With VC interest in APAC fintech surging (2024 saw $13 billion in venture funding across the region), FTT serves as the nexus for deal flow. White Star Capital, an active regional investor, has already confirmed a “Fintech Deal Lounge” where vetted startups can pitch to 50+ VCs and corporate innovation arms. Our view: as valuations fluctuate globally, VCs will increasingly target Southeast Asian fintechs offering “profitably scalable” models—e.g., SMB digital lending with risk-adjusted yield curves better than 15 percent.

Moreover, regional corporates—telecom operators and conglomerates—are eager to partner with fintech startups to embed financial services into existing ecosystems. For example, in Malaysia, the telco-bank partnership between Digi and Maybank set a precedent; at FTT 2025, watch for similar alliances in Indonesia between telcos and neobanks. This dynamic underscores why FTT’s coalescence of banks, telcos, and regulators is critical for constructive dialogue on infrastructure, interoperability, and consumer protection.


5.4. Action Items for Attendees & Stakeholders

If you’re planning to attend FTT 2025—or simply tracking APAC fintech trends—keep the following in mind:

  1. Secure Early Bird Tickets by July 31, 2025: Aside from cost savings, early registrants gain priority access to curated one-on-one meetings with selected regulators and VCs.

  2. Prepare for Deep Diving Workshops: If you’re a startup seeking to scale, craft a concise “sandbox-ready” demo. MAS teams and sandbox alumni will offer feedback on regulatory compliance, user onboarding, and capital requirements.

  3. Network Strategically: Many participants report that 60 percent of FTT’s value comes from spontaneous hallway conversations—particularly those that lead to pilot partnerships or regional expansions. Have your pitch deck and an MVP demo at the ready.

  4. Engage with Regional Challenges: FTT is as much about impact as innovation. Regions like Myanmar, Cambodia, and Laos remain underbanked; initiatives focusing on cross-border remittances (leveraging blockchain) or micro-insurance for rural populations could attract grant funding from DFIs present on-site (e.g., IFC, ADB).

FTT 2025’s emphasis on “inclusive growth” and “convergent finance” signals that collaboration between tech, policy, and capital is no longer optional—it’s imperative. Attendees who recognize this likely will gain first-mover advantages in high-impact segments like agritech finance and decentralized credit scoring.


6. Oatfi’s $24 Million Series A: VC Confidence in Embedded Finance

Date: June 3, 2025
Source: FinTech Futures
Featured Company: Oatfi
Lead Investor: White Star Capital

Co-Investors: Anthemis, Balderton Capital, Inventure, Target Global


6.1. Funding Round Overview

Oatfi, a U.S.-based embedded finance startup founded in 2021, announced on June 3, 2025 that it has closed a $24 million Series A financing led by White Star Capital. Previous backers include Anthemis and Balderton Capital, both of which participated in this round. Oatfi provides a turnkey platform enabling e-commerce merchants to offer embedded card issuance, white-label banking, and consumer credit products directly within their checkout flows.

Key elements of the round:

  • Use of Proceeds: Oatfi plans to allocate 40 percent of the capital to engineering (accelerating development of its modular API framework), 30 percent to compliance scaling (hiring experienced banking-licensing teams in multiple U.S. states), 20 percent to go-to-market efforts (partner integrations with Shopify, WooCommerce, and Magento), and 10 percent to infrastructure costs (cloud utilization and cyber-security enhancements).

  • Valuation & Terms: The $24 million infusion valued Oatfi at $120 million post-money, representing a 5x increase from its $24 million pre-seed valuation in late 2023. New investors take board seats alongside Oatfi’s co-founders and early angel backers.

(Source: FinTech Futures)


6.2. Market Landscape for Embedded Finance Startups

Embedded finance has rapidly evolved from a fringe concept to a foundational pillar of digital commerce. As non-financial brands (retailers, software platforms, marketplaces) seek to lock in customer lifetime value, they increasingly offer banking services—credit, digital wallets, and even simple savings products—within their ecosystems. For merchants, partnering with embedded finance providers such as Oatfi means capturing interchange revenue, increasing customer retention, and differentiating on purchase experience.

At the same time, regulatory complexity in the U.S. remains steep: state-by-state licensing for money transmission and lending, compliance with the Bank Secrecy Act (BSA), and evolving data privacy rules (e.g., the California Privacy Rights Act). Many startups that initially touted rapid “license-free” dreams have since had to recalibrate, hiring teams of ex-regulatory executives and contracting with bank sponsors to navigate these hurdles.

Oatfi’s value proposition hinges on its “modular banking on-ramps”: by assembling a network of state-licensed bank partners, Oatfi allows merchants to deploy credit offerings in multiple states within 90 days. This is faster than many neobanks that still require 12–18 months to secure multi-state licensing. Given the high CAC in financial services, speed to market is a critical competitive moat.


6.3. Opinion & Analysis: Oatfi’s Trajectory

1. Competitive Differentiation Through Speed & Compliance
In a landscape where startups like Bond, Unit, and Railsr each claim to deliver embedded finance solutions, Oatfi’s emphasis on accelerated state-licensing and seamless bank sponsor relationships is a strategic differentiator. For merchants, especially mid-market e-commerce players generating $50 million to $250 million in annual GMV, the real value lies in how quickly they can roll out loyalty cards or point-of-sale financing. Getting to market even 3–6 months faster than competitors can equate to millions in incremental revenue.

2. Partnership Ecosystem Matters
Oatfi’s integration roadmap—initially focused on Shopify, WooCommerce, and Magento—reflects smart targeting. These platforms collectively power over 30 percent of U.S. e-commerce volume. By embedding within existing merchant dashboards (where marketing and product teams already operate), Oatfi reduces friction and speeds up sales cycles. Meanwhile, forging strategic partnerships with credit bureaus (for real-time underwriting) and digital wallet providers (for instant issuance) further tightens the network effect.

Although some competitors tout “global” ambitions, Oatfi’s iterative expansion—focusing on deep U.S. state coverage before tackling Canada and the UK—reflects prudence. In our view, embedded finance solutions that try to be “everywhere” risk under-delivering on compliance. Oatfi’s $24 million raise likely provides enough runway to solidify its U.S. presence, capture 1,500+ mid-market merchants by year-end, and generate run-rate revenue north of $50 million.

3. Timing and Valuation: Assessing Risk Appetite
Oatfi’s $120 million post-money valuation (roughly 8x forward ARR, based on our estimates of $15 million ARR by Q4 2025) suggests that investors remain bullish on embedded finance multiples—albeit at a slight discount compared to SaaS norms (which hover around 10–12x). This reflects a mature market perspective: embedded finance is promising but entails capital-intensive compliance costs and elongated sales cycles in regulated verticals (e.g., fintech partnerships must pass stringent security assessments).

As such, Oatfi’s run rate and path to profitability (EBITDA breakeven) will be key metrics to monitor over the next 12 months. If Oatfi can maintain a 30 percent ARR growth rate while keeping customer acquisition costs below 1.5x ARR, the path to a potential Series B in H1 2026—at a $300 million–$400 million valuation—seems achievable.


6.4. Forward-Looking Considerations and Potential Risks

  • Regulatory Shifts & CES Designations: As embedded finance startups push the envelope, regulators—particularly the CFPB—are scrutinizing consumer lending products offered via non-bank platforms. If Oatfi’s merchant partners fail to properly disclose APRs or comply with TILA (Truth in Lending Act) requirements, Oatfi could inherit reputational and legal risk. Ensuring robust merchant training programs and automated compliance checks will be non-negotiable.

  • Macroeconomic Headwinds: With the U.S. Federal Reserve maintaining the Fed Funds rate at 5.25 percent to combat inflation, consumer borrowing costs remain elevated. This could dampen demand for point-of-sale financing, especially among lower FICO segments. Oatfi’s underwriting models must dynamically adjust credit thresholds to reflect tightening consumer credit fundamentals.

  • Technological Differentiation: A crowded embedded finance ecosystem means that product features (e.g., store branding, UI customizations) will soon become table stakes. Oatfi’s long-term moat likely hinges on how well it integrates AI for real-time fraud detection, dynamic credit line adjustments, and hyper-personalized offers. If competitors outpace Oatfi on AI investments, its CAC and churn metrics could worsen.

In sum, Oatfi’s $24 million Series A is a strong vote of confidence from top-tier investors. Nonetheless, execution on compliance rigor, product differentiation, and capital efficiency will determine whether Oatfi solidifies its place as a category leader or becomes an acquisition target for larger banking sponsors seeking embedded finance roadmaps.


7. Overarching Themes: Convergence, Compliance & Capital Flows

Having dissected five pivotal fintech developments, several cross-cutting themes emerge:

  1. Convergence of Traditional Finance & Crypto

    • Circle’s NYSE debut and the Mercurity–SBI partnership illustrate how digital asset infrastructures are increasingly cohabiting with regulated floating reserves and compliance engines. This convergence is accelerating hybrid business models—where token issuance, stablecoin rails, and on-chain Treasury management become integral to both startups and incumbents.

    • Opinion: Expect more high-profile listings of crypto-infra providers in 2025, provided they demonstrate sustainable revenue streams and transparent reserve management.

  2. Regulatory Complexity as a Defining Constraint

    • From USDC’s yield-seeking reserve allocations to Oatfi’s multi-state licensing, regulatory considerations loom large. Fractured regulatory regimes necessitate partnerships (e.g., Mercurity with SBI) or robust in-house bureaucratic teams.

    • Opinion: Compliance will transition from a back-office afterthought to a primary strategic moat. Fintechs without airtight compliance frameworks risk not only fines but loss of market access. In 2025–2026, we anticipate the emergence of verticalized compliance-as-a-service providers specializing in niche regulatory regimes (e.g., digital asset compliance for hospitality tie-ups, or embedded finance compliance for gig-economy platforms).

  3. Capital Intensiveness & Valuation Realignment

    • While 2024 saw record VC inflows into fintech, 2025 is witnessing a more discerning capital market—evaluating revenue quality, path to profitability, and regulated product roadmaps. The $120 million post-money valuation for Oatfi at 8x forward ARR exemplifies the slight compression from exuberant 10–12x SaaS multiples to more measured high-growth fintech multiples of 7–9x ARR.

    • Opinion: Founders aiming for late-stage fundraising in H2 2025 should prepare for intensified due diligence, complete with granular unit economics, multi-year projections under adverse rate environments, and robust compliance roadmaps. Those lacking transparent cap tables or customer-level metrics may find fundraising difficult.

  4. Events & Knowledge Hubs as Accelerators

    • Conferences like Money20/20 and FTT Fintech Festival serve not only as networking venues but catalysts for cross-pollination of ideas. From Mas’s sandboxes to the EU’s MiCA dialogues, these gatherings accelerate regulatory clarity and partnership formation.

    • Opinion: In an era of increasingly digitized communications, the value of in-person fintech forums is higher than ever. They remain critical for forging high-stakes M&A discussions, pilot agreements, and direct dialogues with regulators. Marketers and growth officers should allocate at least 15 percent of annual budgets to high-impact events that align with strategic objectives.

  5. Embedded Finance as the Gateway to Consumer Loyalty

    • Oatfi’s Series A raise and Stripe’s Money20/20 demos underscore that embedding financial services into non-financial touchpoints (e.g., e-commerce, gig platforms, retail apps) is no longer optional—it’s essential for brands seeking a sticky user experience.

    • Opinion: Brands that resist embedding finance will find that competitors leveraging embedded credit, loyalty rewards, or wallet services will capture deeper consumer insights and higher share of wallet. This trend extends beyond commerce—expect embedded insurance for micro-transactions in gaming or on-demand coverage in mobility platforms to expand.


8. Weekly Outlook: What to Watch Next

As we move beyond June 6, 2025, here are several items on our radar that could reshape the narrative around the stories covered:

  1. ECB’s Digital Euro Pilot Results (Target Q3 2025)

    • If the ECB announces final guidelines that significantly harmonize with private token issuance standards (e.g., ISO 20022 interoperability), partnerships like Mercurity–SBI stand to gain immediate traction. Conversely, if the ECB remains circumspect—requiring distinct trust anchors—token corridors may face delays. Stakeholders should monitor the ECB’s Q3 (September) update closely.

  2. SEC Guidance on Tokenized Treasury Instruments

    • Circle’s allocation of USDC reserves to tokenized assets is pioneering, but regulatory clarity is pending. The SEC’s anticipated “informal guidance” or “interpretive letter” (expected late Q2 or early Q3 2025) could affirm or restrict yield-seeking behaviors. A restrictive stance might force token issuers to pivot back to traditional money market funds, thereby eroding yield differentials.

  3. FTT Festival’s Sandbox Cohort Announcements

    • Monitor which startups get admitted to MAS’s latest sandbox. If relatively unknown ventures in real-time carbon credit tokenization or AI-powered micro-insurance secure approvals, similar models could rapidly scale across APAC. Investors and partners should set up meetings in advance; many early stage deals are struck on the sidelines of these festival sandboxes.

  4. Oatfi’s Merchant Growth Metrics

    • By Q3 2025, Oatfi has publicly committed to reaching 1,500 merchant integrations. Keep an eye on whether those integrations yield consistent revenue per merchant (e.g., average contribution margin north of $4,000/month). Any significant churn or lower-than-expected cross-selling metrics (like add-on insurance or loyalty products) could prompt a valuation re-assessment ahead of Series B.

  5. Post Money20/20 Partnership Announcements

    • Often, companies announce partnerships at Money20/20 (e.g., a payments orchestration layer integrating with a fraud detection AI). We expect June 2025 to see 15–20 such announcements. Analysts and corporate development teams should compile a list of potential collaborators—particularly in generative AI for fraud prevention, or open banking APIs for SME lending—and track pilots slated for Q4 2025.

By proactively monitoring these developments, you can anticipate shifts in competitive dynamics, regulatory frameworks, and capital allocation. Stay nimble, stay informed, and continue to interrogate how each headline ripples through your organization’s strategic priorities.