SMG Swiss Marketplace Group AG has acquired 100% of moneyland.ch AG, effective immediately.
Integration and Continuity
Moneyland.ch will be integrated into SMG’s Finance & Insurance business unit, joining forces with FinanceScout24. Despite the acquisition, the moneyland.ch brand, platform, and team will remain unchanged. Founder Benjamin Manz will continue in his role as Managing Director.
Moneyland.ch will continue to operate as an independent brand, maintaining its mission to provide transparency for Swiss consumers through neutral financial comparisons, calculators, and editorial content.
Expertise and Renowned Comparisons
Since its inception in 2013, moneyland.ch has become renowned for its impartial comparisons, calculators, studies, and guides. Jochen Pernegger, Managing Director of Finance & Insurance at SMG, praised moneyland.ch’s contributions: “Moneyland.ch has consistently set industry standards with its high-quality financial comparisons. We are excited to collaborate and leverage the Moneyland team’s expertise and extensive product range to advance our Finance & Insurance division.”
A Strategic Addition
SMG’s Finance & Insurance division, represented by FinanceScout24 for nearly five years, will be significantly enhanced by the acquisition of moneyland.ch. This acquisition aims to streamline the process for Swiss consumers to find and secure the right financial and insurance products digitally and efficiently.
With moneyland.ch, SMG now offers a comprehensive range of comparison services previously missing from its portfolio.
Benjamin Manz emphasized the benefits of this acquisition: “Moneyland.ch will gain from SMG’s digital expertise, network, reach, and established platform awareness. This will allow us to make our comparison platform accessible to a broader audience. We are especially looking forward to collaborating with the FinanceScout24 team.”
Source: fintechnews.ch
