Kicking off yesterday at gamescom 2025, Samsung Electronics, a global leader in technology, announced a landmark collaboration with HoYoverse to showcase its top-tier gaming devices through the immersive world of Genshin Impact. This partnership underscores Samsung’s strategic commitment to providing a premium gaming experience and expanding its presence within the global gaming community.
This collaboration is a significant step in reinforcing Samsung’s position as a leader in gaming hardware, connecting its innovative technology with one of the world’s most popular open-world adventure RPGs. Samsung is able to directly engage with Genshin Impact’s massive and dedicated player base, offering a unique opportunity for fans to experience the game’s latest content on a range of high-performance devices. This showcase extends to Samsung’s “The World of #PlayGalaxy” off-site event, further demonstrating the company’s dedication to the gaming lifestyle.
To deliver on this promise of quality and immersion, Samsung is hosting a dedicated, 450-square-meter Natlan-themed (a nation within Teyvat) trial area at its booth. Visitors can get hands-on with Genshin Impact’s latest version, including the new summer-themed map and events, on mobile, PC, and PS5 devices. This expansive space is designed to immerse players in the area, representing the gathering of the six tribes of Natlan and featuring the Throne of the Primal Fire for fans to visit.
Fans can explore Genshin Impact’s content at two locations. Players interested in experiencing the current version on mobile, PC, and PS5 can visit the Samsung booth in Hall 9. The official Genshin Impact booth, located in Hall 6, C031, is themed after the new region, Nod-Krai. Alongside this offline booth experience, the game is also premiering a new character trailer featuring Flins at gamescom. This synergistic partnership not only delivers an unparalleled gaming experience at gamescom but also sets a new standard for how technology and creative content can converge to delight a global community.
