PropellerAds has announced a major upgrade to its NIKO AI Agent, expanding the tool’s ability to manage advertising campaigns through a conversational interface. The update, announced on 12 August 2026 in Cyprus, is designed to let advertisers build, edit, target, schedule and optimise campaigns “through a single conversation”, reducing the need to use dashboard setup forms.
According to the company, NIKO AI can now create campaigns across Push Notifications, Onclick (Popunder), Telegram Ads, Interactive Ads, and Paid Social Traffic, with full targeting, scheduling and budget controls. PropellerAds said advertisers can make changes post-launch—such as updating bids, changing a GEO, or adjusting daily caps—directly in chat, with the agent modifying “only the specifically requested fields” and leaving other settings unchanged.
The upgrade also introduces campaign cloning to support testing new geographies or formats without rebuilding configurations from scratch, while providing a direct dashboard link after each launch. PropellerAds added that NIKO AI now supports managing creatives in-chat, handling zone and subzone whitelists and blacklists, and pulling performance breakdowns by GEO, format, date range or campaign, alongside on-demand account balance checks.
PropellerAds also highlighted the importance of providing additional campaign context—such as funnel, offer, goals and target CPA—claiming that, in testing, advertisers who shared more information saw “up to 144% more conversions” than those who provided limited context. The company further stated that early users reduced the time from registration to a first campaign draft by 11 times, and that campaigns configured through NIKO AI generated “two to four times more revenue” than manually configured campaigns.
Positioning the release as a practical workflow change, PropellerAds said the new version aims to shift NIKO AI from an AI demonstration tool to an operational co-pilot by delegating repetitive tasks including campaign creation, optimisation, performance checks and routine management. Press enquiries can be directed to [email protected].
