Born from a search for more thoughtful and accessible online support, Asisora combines personalised AI conversation, daily check-ins, progress tracking, and evidence-informed coping tools in one private digital space.
10 August 2026, Tallinn, Estonia – HIPTHER, the digital media and events brand known for connecting innovation, technology, and human experience, is expanding into the mental wellness space with the launch of Asisora, an AI-powered Mental Wellness & Coping Companion designed to provide personalised support whenever users need a place to pause, reflect, and find practical ways forward.
Available around the clock, Asisora offers adults a private digital space where they can explore their thoughts and emotions, monitor their mood, develop personalised wellness plans, and access structured coping tools for a variety of everyday and more complex challenges.
The launch marks a new chapter for HIPTHER, extending the company’s technology-led ecosystem beyond media, events, and professional communities into a purpose-driven consumer platform centred on individual wellbeing.
Born from a Very Human Need
The idea for Asisora originated with Betty Tündik, HIPTHER Co-Founder, Strategy Director & Conscious Culture Advocate and was inspired by her recent studies in Psychology and exploration of mental wellness.
After reviewing a wide range of digital mental health and wellness tools, HIPTHER’s founders identified recurring limitations: generic interactions, fragmented resources, and insufficient depth around experiences that require more nuanced or sustained support.
The gaps appeared particularly evident in areas such as grief, gambling addiction, and other coping journeys that cannot always be addressed through standardised advice or a one-size-fits-all approach.
Betty Tündik, commented about Asisora and the inspiration behind it:
“Supporting mental health requires more than responding when a problem becomes severe; it requires earlier awareness, regular self-reflection and accessible pathways to support. Asisora was created to help make that process more immediate and approachable through responsible use of AI, providing structured mental wellness.”
Personalised Support for Real-Life Moments
Asisora is designed to meet users where they are, whether they are navigating an intensely difficult period or simply looking for more consistent ways to understand and support their everyday mental wellness.
Through the platform, users can:
- Engage in personalised conversations with an AI wellness companion, available 24/7.
- Complete daily mood check-ins and observe emotional patterns over time.
- Create individual wellness plans and coping strategies.
- Access specialised toolkits covering areas including anxiety, panic, worry, ADHD, BPD, and grief-related coping.
- Explore exercises informed by Cognitive Behavioural Therapy (CBT), Dialectical Behaviour Therapy (DBT), Acceptance and Commitment Therapy (ACT), and mindfulness practices.
- Use breathing exercises, grounding techniques, focus sounds, and other practical tools for managing difficult moments.
- Track progress, milestones, and longer-term wellness trends.
- Optionally integrate wearable-device information for a more holistic view of personal wellbeing.
Rather than presenting wellness as a fixed destination, Asisora encourages users to understand it as an ongoing and highly individual process—one shaped by daily experiences, changing circumstances, and small but meaningful steps.
Technology with Clear and Responsible Boundaries
Asisora has been created as a mental wellness and coping companion—not as a medical device or substitute for qualified professional support.
The platform does not diagnose mental health conditions, provide medical advice or prescriptions, or deliver clinical treatment. Its AI-generated responses and exercises are intended for educational, self-reflective, and personal wellness purposes.
Users experiencing a crisis or immediate danger are clearly directed to contact their local emergency services or an appropriate crisis-support organisation.
Privacy and Transparency at the Core
Because conversations about mental wellness can involve deeply personal information, Asisora has been developed with privacy, data protection, and transparency as central considerations.
Operated by HIPTHER OÜ, the platform follows a GDPR-aligned privacy framework, with measures including encryption in transit, controlled access, and support for users’ data rights. Details about the collection, processing, and protection of personal information are set out in the Asisora Privacy Policy.
The platform also provides clear information about the nature and limitations of its AI-powered services through its Terms of Service, allowing users to make informed decisions about how they engage with the companion and its tools.
Asisora Is Available Now
Asisora is now available to adults aged 18 and over at asisora.ai.
New users can create an account and explore the platform through a 30-day free trial, with no credit card required.
Your mind. Your journey. Every day.
