Good Giant is launching a new annual pro bono initiative under its Giant Hearts philanthropic program, committing up to $50,000 in agency services each year to support a nonprofit organization aligned with gaming, hospitality and corporate social responsibility.
The Giant Hearts Big Give pro bono initiative formalizes Good Giant’s long-standing commitment to giving back by selecting one large-scale project annually that supports the industries it serves while creating meaningful community impact. In addition to the agency’s ongoing smaller pro bono efforts, the new program is designed to provide strategic marketing and communications support to organizations doing important work across Tribal enterprises, responsible gaming, tourism and related causes.
“Giant Hearts gives us a dedicated way to invest our expertise back into the industry and communities that have supported our growth,” said Sarah Jones, President of Good Giant. “This program allows us to apply the same strategic thinking and creative energy we bring to our clients to organizations that are making a real difference.”
The selected organization will receive up to $50,000 in agency services. Available services may include account management, strategy, creative development, social media strategy and content planning, PR consulting, media planning and buying, and animation or editing support.
Applications for the inaugural Giant Hearts Big Give will be accepted through March 13, with the selected organization announced by March 31, 2026. Agency work will begin in April 2026.
Eligible applicants must be nonprofit organizations with 501(c)(3) or 501(c)(6) status and a demonstrated connection to the gaming and hospitality industry or corporate social responsibility, such as Tribal entities, Tribal-owned organizations, or gambling support organizations.
Organizations interested in applying can find additional information and submission details at goodgiant.com/giant-hearts.
