Mercado Bitcoin (MB), the largest digital assets exchange in Latin America, has become the first platform in the region to list World Liberty Financial ($WLFI), the Trump family’s decentralized finance token. The project operates on a modified version of Aave (AAVE), the market’s largest lending system that uses cryptocurrency as collateral, and has introduced USD1, World Liberty Financial’s native stablecoin.
The World Liberty Financial project was originally established in 2024, but the token was not listed on exchanges, with trading restricted exclusively to the futures market. Since its debut on September 1, the listing has generated billions in trading volumes within its first 24 hours, highlighting WLFI’s strong entry into the digital assets market.
Unlike the TRUMP and MELANIA memecoins, WLFI’s primary goal is to provide a complete ecosystem for lending and trading, connecting traditional financial services with blockchain transparency through a simple, user-friendly approach. Beyond its financial role, the token symbolizes a strong connection between digital assets and the Trump family, signalling support from the current U.S. President.
Due to the pre-announced launch and the token’s retail nature, $WLFI is expected to experience high volatility, appealing to traders familiar with the risks and rewards of similar assets. Beyond trading, token holders will shape the protocol, influencing interest rates, collateral decisions, and the integration of USD1, the token’s exclusive stablecoin.
The WLFI token and the USD1 stablecoin are now listed on the Mercado Bitcoin platform, where clients can trade and track prices in real time.
“The high-profile nature of $WFLI represents a milestone for our platform, as the listing on Mercado Bitcoin reflects our ability to connect investors with leading digital investments,” says Lucas Pinsdorf, Global Head of Business Development for Mercado Bitcoin.
