TonTon Games, a Telegram gaming publisher launched in 2024, announces that its first GameFi project, DRFT Party, has reached 1.1 million monthly active users (MAU) in just one month, with 15% of them being paying users. This success showcases the game’s promise within the TON ecosystem, demonstrating the long-term potential of GameFi projects in Web3.
TonTon Games receives over 25 requests each week from international developers seeking assistance with publishing and promoting games on Telegram, with the majority coming from Europe, the UK, and CIS countries. Before being published, each game must satisfy key criteria: it should feature planned on-chain activity, exhibit visual and gameplay coherence, and have built-in in-game monetization. Today, the company has vetted 10 more games from international developers, all set for release by the end of 2024.
TonTon Games aims to become the leading game publisher on Telegram, with the ambitious goal of having up to 5 of the top 10 apps within a year be titles they have published. With 950 million monthly users, and approximately 20% of them engaged with games, Telegram, the fourth-largest messaging app globally, and the development of TON (The Open Network) have made Web3 games accessible to a mass audience.
DRFT Party is the first Web3 game published by TonTon Games, developed on the TON blockchain. In the game, players merge cars, collect NFTs, and race against others. Since its release on August 5, the game has attracted over 1 million users, thanks to its easy-to-play and highly engaging mechanics. DRFT Party already generates five-figure monthly revenue through in-app purchases.
Anton Trofimov, CTO of Fibrum, the developer behind the DRFT game, said: “TonTon played a key role in shaping the game to make it appealing to Web3 gamers, incorporating Web3 mechanics, promoting the product, and building a buzzing in-game community. As a result of their efforts, DRFT is already among the Top 10 Grossing Apps on Telegram, and there’s more to come.”
TonTon Games leverages its expertise in technology, gaming, and blockchain to publish successful games within the Telegram mini apps ecosystem. The company offers services that include attracting up to 1 million initial users for early in-game tests. If the project shows strong growth potential during these tests, TonTon Games uses both its own and partner applications to promote the game to a wider audience of over 50 million users. Additionally, TonTon Games provides expert guidance on game mechanics, on-chain activities with the TON blockchain, and support for building strong communities.
Daniil Shcherbakov, CEO & co-founder of TonTon Games, says: “While the majority of users in the current TON gaming market are Web3 enthusiasts, the market is evolving. As it matures, we expect an influx of casual players and Web2 developers. We are anticipating this moment, and when it arrives, we aim to be the leading publisher, making Web3 projects more engaging and attractive to a mass audience. We’re thrilled with DRFT’s success, and this is just the beginning of our journey.”
In August 2024, TonTon Games was accepted into an incubation program by Binance Labs, the venture capital and incubation arm of Binance, the global leader in blockchain ecosystem and cryptocurrency infrastructure. The program is designed to provide early-stage projects building innovative Web3 solutions with a tailored curriculum to ensure their successful development and growth. This acceleration will further deepen the TonTon Games team’s expertise in crypto and Web3, benefiting the games the company publishes.
