Apple doubles down on artificial intelligence, announcing partnership with OpenAI


At its Worldwide Developers Conference on Monday afternoon, Apple made a significant stride into artificial intelligence, unveiling various new AI features and a partnership with OpenAI, the creator of ChatGPT.

This much-anticipated collaboration marks a new frontier for Apple, often seen as lagging behind other tech giants like Microsoft and Google in AI adoption, according to analysts.

The partnership allows Apple’s vast user base to tap into OpenAI’s cutting-edge technology. OpenAI, known for its high-profile partnerships with tech and publishing firms, including a significant deal with Microsoft, will now integrate into Apple’s digital assistant Siri, as announced by Apple’s software chief Craig Federighi.

Federighi demonstrated how users could leverage this integration to seek assistance with tasks such as generating recipe ideas, decorating rooms, or crafting stories using ChatGPT.

However, this announcement comes against the backdrop of AI’s rapid expansion and a string of challenges. Issues like hallucinations, plagiarism, biased results, and allegations of voice copying have plagued AI assistants and chatbots, including OpenAI’s projects.

Apple’s move into AI also coincides with its ongoing antitrust lawsuit, where the government accuses the tech giant of monopolistic practices. It remains uncertain how Apple’s partnership with OpenAI might intersect with this legal case.

Following Apple’s announcement, OpenAI CEO Sam Altman expressed his enthusiasm for the collaboration on X (formerly Twitter), highlighting the integration of ChatGPT into Apple devices later this year.

In addition to the OpenAI partnership, Apple introduced its proprietary generative AI software, dubbed Apple Intelligence. This software promises features like call transcription, AI-driven photo editing, and enhanced natural conversation interactions with Siri. Federighi emphasized privacy with the introduction of a new system called Private Cloud Compute, aimed at safeguarding user data.

Apple has slated the rollout of these new features for later this year.