Apple’s Highly Anticipated Artificial Intelligence (AI) Reveal Could Be Only 14 Days Away. Should You Buy the Stock Now?


The countdown has begun for what could potentially be a significant announcement from tech giant Apple.

Much like the iconic movie character Kevin McCallister from “Home Alone,” who had to navigate challenges on his own, Apple finds itself in a similar position in the race to develop artificial intelligence (AI) technology.

However, the tide may soon turn. Apple’s highly anticipated AI revelation could be just 14 days away. Should investors consider buying Apple stock now, anticipating a significant impact?

Save the Date

Apple’s leadership has been dropping hints for some time now that major news regarding its AI strategy was on the horizon. During the company’s second-quarter earnings call earlier this month, CEO Tim Cook hinted at significant investments in generative AI, expressing excitement about sharing “very exciting things” with customers soon.

Cook’s remarks coincided with the upcoming Apple Worldwide Developers Conference (WWDC), slated to begin on June 10, 2024. He expressed anticipation about unveiling what’s in store for the event.

Although Cook didn’t explicitly state that Apple would unveil new AI products at the WWDC, speculation among Apple enthusiasts is rife that the company will make a substantial AI-related announcement at the conference.

What to Expect

While the specifics of Apple’s AI-related announcements remain under wraps until the event, industry observers have made educated guesses about what’s on the horizon.

Bloomberg’s Mark Gurman predicts a three-pronged AI strategy for Apple:

  1. On-device large-language models (LLM)
  2. Cloud-based LLM
  3. Chatbots

Additionally, The New York Times reported that Apple would introduce significant enhancements to its AI assistant Siri at the WWDC, incorporating new generative AI technology.

Moreover, Apple is expected to unveil iOS 18 with substantial AI functionality enhancements, including AI assistance in various apps, AI editing tools, and automatically generated playlists in Apple Music.

Investing in Apple Stock: Considerations

While purchasing Apple stock ahead of potential AI-related announcements carries potential benefits, it’s essential to weigh associated risks.

  1. Non-Delivery: There’s a possibility that Apple might not unveil its grand AI reveal at the WWDC, although this outcome seems unlikely.
  2. Market Response: Even if Apple announces groundbreaking AI functionality, the stock may not experience significant movement, as much of the speculation could already be priced in.
  3. Underwhelming Offerings: Apple’s new AI offerings might fall short of expectations, leading to a negative market reaction.

Given these risks, investors should exercise caution and consider the long-term prospects of Apple beyond short-term catalysts.