“Fintech Newcomer Swaystack Launches Personalized Engagement Platform”
Swaystack, a burgeoning fintech startup, has made a significant mark in the industry with the introduction of its personalized engagement platform. This innovative platform is crafted to foster growth in digital channels and deliver tailor-made experiences for banks and credit unions.
Swaystack’s debut offering is meticulously designed to seamlessly integrate with an institution’s core banking system, data warehouse, and other reliable data sources. Powered by an advanced insights engine, it analyzes consumers’ account, transactional, and behavioral data to generate personalized product recommendations.
Headquartered in Miami, USA, Swaystack proudly presents its platform as a solution that simplifies audience definition and facilitates the launch of omnichannel campaigns. It aims to assist banks and credit unions in securing preferred financial institution status.
Har Rai Khalsa, CEO of Swaystack, underscores the platform’s role in empowering banks and credit unions to compete effectively with megabanks and neobanks through personalized digital engagement. He states, “We are committed to empowering our data-driven clients to excel in the market and distinguish themselves from the competition through strategic, omnichannel messaging.”
Khalsa, formerly a VP at Alkami Technology, co-founded Swaystack this year alongside CTO Simran Singh. With over two decades of combined fintech experience, including Singh’s previous co-founding of Zogo in 2018, their ventures have collectively served over 300 financial institutions to date
Source: fintechfutures.com
