Niko News: Sony invests in Carry1st to expand reach of PlayStation in Africa

The Saudi Arabia, United Arab Emirates, and Egypt (MENA-3) games market increased 7.8% year-on-year to $1.92 billion in 2023 and is expected to rise to $2.65 billion in 2027, according to a new report by Niko Partners. Saudi Arabia generated more than half of the region’s revenue, followed by the United Arab Emirates (31.9%) and Egypt (10.5%). The report noted this growth was fueled by increased public and private investment, high disposable income in the region, and a “rising demand from its young population.” See more about the key findings of the report in this article.

“There are over 420 million Arabic speakers globally, which makes it the #5 most spoken language in the world. Paying attention to and participating in the games industry in MENA will help companies succeed globally as well,” said Lisa Hanson, CEO and President of Niko Partners. “It is imperative to recognize the growth in the MENA games markets, study the local players and ecosystems, and implement a localized strategy to take part in the growth that governments are planning for and supporting, particularly in Saudi Arabia, UAE and other GCC markets.”

Hello there! I'm a 21-year-old university student majoring in Finnish and Korean Language and Literature. I have a deep passion for art and a profound connection to the natural world. My journey through life has been a colorful one, driven by my love for creativity, music, and the wonders of the great outdoors. As a dedicated student, I've already earned a degree in Classic Cantos, a testament to my appreciation for the timeless beauty of classical music. Beyond the classroom, my artistic spirit thrives through my love for painting and drawing. These creative outlets allow me to express my thoughts and emotions, transforming blank canvases into vibrant stories. My interests go far beyond music and art. Singing, playing the piano, and exploring new melodies are integral parts of my life, providing me with both solace and exhilaration. When I'm not immersed in the world of art and music, I find solace in nature's embrace. My heart is drawn to animals and the serene beauty of the natural world, fueling my desire to protect and preserve our precious environment.