The Saudi Arabia, United Arab Emirates, and Egypt (MENA-3) games market increased 7.8% year-on-year to $1.92 billion in 2023 and is expected to rise to $2.65 billion in 2027, according to a new report by Niko Partners. Saudi Arabia generated more than half of the region’s revenue, followed by the United Arab Emirates (31.9%) and Egypt (10.5%). The report noted this growth was fueled by increased public and private investment, high disposable income in the region, and a “rising demand from its young population.” See more about the key findings of the report in this GamesIndustry.biz article.
“There are over 420 million Arabic speakers globally, which makes it the #5 most spoken language in the world. Paying attention to and participating in the games industry in MENA will help companies succeed globally as well,” said Lisa Hanson, CEO and President of Niko Partners. “It is imperative to recognize the growth in the MENA games markets, study the local players and ecosystems, and implement a localized strategy to take part in the growth that governments are planning for and supporting, particularly in Saudi Arabia, UAE and other GCC markets.”
