Almedia, the data-driven platform engineering the future of mobile gaming user acquisition, has been named by Singular as one of the world’s fastest growing mobile marketing platforms.
In its Q3 2024 Quarterly Trends Report, Singular ranks Almedia 5th for absolute ad spend growth among the thousands of ad networks and platforms it works with, behind just TikTok Ads. The Trends report notes that advertisers are spending over $1 billion each day in in-app ads, while in-app purchases should hit $213.36 billion for 2024.
Almedia’s prominence in the rankings highlights the growing power of loyalty and reward-based user acquisition campaigns for mobile games and apps, combating the current challenges in mobile marketing. Singular’s data shows ATT opt-ins increased significantly to 16.35% in Q3 2024, rising from a historic low of 13.85% in Q2.
Moritz Holländer, CEO of Almedia, said:
“We’re very pleased to be recognized as one of the leading lights of mobile marketing in 2024. It’s impressive to see that we have been ranked right behind TikTok and are the highest-ranked rewarded user acquisition player due to our immense growth in 2024. Singular’s Trends Report demonstrates the rapid ascent of reward-based user acquisition as a category, catapulting us to sit alongside many of the largest and most well-established platforms.”
Singular’s Q3 2024 Quarterly Trends Report monitors and analyzes the latest shifts in the mobile marketing landscape, with data drawn from thousands of partners.
